Chennai – Mahindra & Mahindra has redefined the standards of in-cabin entertainment with the launch of the Sonic Studio Experience by Mahindra, an innovative and immersive audio system debuting in the company’s recently unveiled BE 6e and XEV 9e Electric Origin SUVs. This groundbreaking audio innovation promises to transform routine commutes into extraordinary acoustic journeys.
The Sonic Studio Experience brings together the genius of two global music legends—Padma Bhushan and Academy Award winner A.R. Rahman and 16-time Grammy and Latin Grammy-winning sound engineer Richard King. Combining artistic brilliance with state-of-the-art technology, Mahindra aims to deliver an unparalleled sensory experience.
At the heart of this innovation is a 1,400-watt, 16-speaker Harman Kardon sound system, featuring Dolby Atmos for multidimensional sound. It integrates Harman Kardon’s VenueScapes Live and QuantumLogic Immersion technologies, adding an extraordinary level of depth and realism to the listening experience.
A Collaborative Masterpiece
A.R. Rahman has curated a unique SonicSuite that enhances cabin acoustics with personalized experience modes such as Calm, Cozy, and Club, along with bespoke chimes and alerts. Speaking about the collaboration, Rahman shared, “Designing the soundscape for the BE 6e and XEV 9e was a gratifying challenge. The goal was to create an experience where every sound complements the journey, elevating every drive into something memorable.”
Richard King praised the system’s precision, saying, “The Harman Kardon system in these vehicles rivals the finest recording studios. Its clarity and depth ensure every note is immersive and captivating.”
Setting New Benchmarks in Audio Innovation
The Sonic Studio Experience offers cutting-edge features that redefine in-car entertainment:
- Dolby Atmos Integration: Mahindra becomes the first Indian automotive manufacturer to incorporate Dolby Atmos, delivering sound that surrounds passengers from every angle.
- VenueScapes Live: This groundbreaking feature recreates the acoustic essence of iconic venues such as the Royal Opera House, Mumbai, Boston Symphony Hall, and Wembley Stadium, allowing passengers to feel like they’re part of a live event.
- Interactive Audio Experience: Two advanced microphones capture ambient sounds, enabling passengers to sing or whistle along, seamlessly blending their input into the music to simulate live performances.
A Testament to Excellence
R. Velusamy, President of Automotive Product Development at Mahindra & Mahindra Ltd., commented, “Sonic Studio Experience embodies our vision of delivering not just vehicles, but transformative experiences. Collaborating with luminaries like A.R. Rahman, Richard King, Harman Kardon, and Dolby, we’ve created something truly groundbreaking.”
Engineered for perfection, the system adapts to road conditions and external noise, ensuring consistent audio clarity. Every seat in the BE 6e and XEV 9e is optimized for an immersive sound experience, creating a mobile concert hall.
Elevating Electric Mobility
Mahindra’s latest eSUVs underscore its commitment to innovation and luxury. By fusing cutting-edge technology with artistic mastery, the Sonic Studio Experience positions Mahindra at the forefront of in-cabin entertainment, making it the ultimate choice for audio enthusiasts and setting a new benchmark in automotive excellence.
Sonic Studio Experience by Mahindra: Where technology meets artistry, transforming drives into unforgettable symphonies.
