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Revolutionizing EV Landscape: MG Motor India Launches Groundbreaking Initiatives at DriEV.Bharat

Gurugram, August 6, 2024: JSW MG Motor India has taken a significant leap in the electric vehicle (EV) industry by launching a series of pioneering initiatives at DriEV.Bharat. This landmark event, held at Bharat Mandapam in New Delhi, showcased the company’s dedication to advancing EV technology and fostering a sustainable future.

eHub by MG: A Unified Charging Platform

Introducing eHub by MG, the industry’s first and largest EV charging platform developed by an original equipment manufacturer (OEM). This platform simplifies the EV charging experience by offering a seamless solution for locating, reserving, and paying for charging stations across the country. With partnerships with leading providers such as Adani Total Energies Limited (ATEL), BPCL, Chargezone, and many others, eHub aims to make EV charging more accessible and convenient for users.

Project Revive: Extending Battery Life Beyond Cars

Project Revive is a groundbreaking initiative focused on repurposing used EV batteries. In collaboration with TERI, Lohum, and BatX, this project aims to give EV batteries a second life as renewable energy storage systems. By transforming batteries into sustainable power sources for schools and community centers, Project Revive promotes a circular economy and supports India’s clean energy goals. A successful pilot project at a Mukteshwar school has already demonstrated the practical impact of this initiative.

Evpedia: Empowering EV Education

To enhance consumer awareness and knowledge, JSW MG Motor India launched Evpedia—India’s first dedicated EV education platform. This innovative resource offers accurate, engaging information on EV technology, benefits, costs, and maintenance. With tools like cost-of-ownership calculators, government policy repositories, and AI-powered chatbot assistance, Evpedia aims to dispel myths and promote informed decisions among potential EV buyers.

MG-Jio ICP: Transforming the In-Car Experience

The MG-Jio Innovative Connectivity Platform (MG-Jio ICP), a collaborative effort with Jio, introduces a host of industry-first features to upcoming MG vehicles. This technology stack includes the MG App Store for in-car gaming, entertainment, and learning, voice commands in six Indian languages, and Home-to-Car functionality. These features aim to redefine the in-car experience, offering unparalleled convenience and connectivity.

Pioneering the Future of Electric Mobility

Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, highlighted the company’s vision to revolutionize electric mobility in India. “DriEV.Bharat reflects our unwavering commitment to advancing EV technology and enhancing the user experience to accelerate EV adoption. With initiatives such as our unified charging platform, battery second-life project, EV education, and the MG-Jio ICP, we are empowering the industry as well as our customers with smarter, more sustainable choices,” Gupta stated.

Expanding EV Ecosystem

As a leader in India’s EV market, JSW MG Motor continues to push boundaries with innovative solutions. The company has previously introduced the MG ZS EV, the country’s first internet electric SUV, and the MG Comet EV, an urban mobility solution. With plans to install 1,000 community chargers nationwide and extensive engagement with startups and educational institutions, JSW MG Motor is committed to building a comprehensive and sustainable EV ecosystem in India.

eHUB by MG: Simplifying EV Charging

eHUB by MG offers a user-friendly app available in 11 languages, equipped with trip-planning features, making EV charging hassle-free. By integrating with the country’s extensive charging network, eHUB ensures a seamless and efficient charging experience for all EV users.

Project REVIVE: Sustainable Energy Solutions

Project REVIVE, in partnership with TERI and Lohum, extracts healthy battery components to build energy solutions for underserved communities. This initiative not only extends the lifespan of EV batteries but also provides reliable power to schools and community centers, exemplifying the practical benefits of a circular economy.

Evpedia: Comprehensive EV Knowledge Hub

Evpedia offers interactive displays, educational videos, and live demonstrations, providing users with a thorough understanding of electric vehicles. The platform also features an AI-powered chatbot, ‘eVir,’ to assist users with any EV-related queries, ensuring a smoother adoption journey.

MG-Jio ICP: Next-Generation Connectivity

MG-Jio ICP’s groundbreaking features, such as the MG Store and Home-to-Car functionality, set a new standard for in-car technology. This platform aims to make vehicles more interactive and user-friendly, enhancing the overall driving experience with superior connectivity options.

JSW MG Motor India’s launch of these industry-first initiatives marks a significant milestone in the evolution of electric mobility in India, paving the way for a more sustainable and technologically advanced future.

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