Mahindra & Mahindra Achieves Remarkable Growth in July 2024, Sets Stage for Independence Day Launch
Mumbai, August 1, 2024: Mahindra & Mahindra Ltd. (M&M Ltd.), a powerhouse in the Indian automotive sector, has reported a significant boost in its sales figures for July 2024. The company achieved a remarkable milestone, selling a total of 66,444 vehicles, which includes both domestic sales and exports.
Impressive Growth in the Utility Vehicles Segment
The standout performer in Mahindra’s portfolio was its Utility Vehicles (UV) segment. The company sold an impressive 41,623 UVs in the domestic market alone, marking a robust 15% growth compared to the previous period. Including exports, the total number of UVs sold reached 42,012. This surge underscores Mahindra’s strong market presence and the increasing popularity of its SUVs among Indian consumers.
Commercial Vehicles Steady
Mahindra’s performance wasn’t limited to its UV segment. The company’s commercial vehicles also saw substantial activity, with domestic sales hitting 19,713 units. This figure highlights Mahindra’s diverse automotive offerings and its ability to cater to various segments of the market effectively.
Leadership Insights
Veejay Nakra, President of the Automotive Division at M&M Ltd., expressed his enthusiasm about the company’s performance. “We are thrilled to announce that we sold a total of 41,623 SUVs in July, achieving a notable growth of 15%. Our total sales for the month stood at 66,444 vehicles,” he stated. Nakra also shared an exciting update about Mahindra’s upcoming launch: “We are gearing up for the much-awaited arrival of ‘Thar Roxx – The SUV’ this Independence Day.”
The Anticipated Launch of Thar Roxx
The automotive community is abuzz with anticipation for the launch of Mahindra’s latest SUV, the Thar Roxx. Set to debut on Independence Day, this new model is expected to build on the legacy of Mahindra’s iconic Thar series. The Thar Roxx promises to offer a blend of rugged off-road capabilities with modern features and comforts, catering to adventure enthusiasts and urban drivers alike.
A Strong Market Position
Mahindra’s latest sales figures and the upcoming Thar Roxx launch position the company strongly in the competitive automotive market. With consistent growth and strategic product launches, Mahindra continues to solidify its reputation as a leading player in the industry.
Looking Ahead
As Mahindra prepares for the Thar Roxx’s debut, the company remains focused on innovation and customer satisfaction. The positive sales trajectory and the introduction of new models reflect Mahindra’s commitment to meeting the evolving needs of its customers while maintaining its leadership in the automotive sector.
Mahindra & Mahindra’s July 2024 sales report is not just a reflection of numbers but a testament to the company’s resilience and forward-thinking strategy. With the Thar Roxx on the horizon, Mahindra is set to continue its legacy of delivering excellence on the road.
| Passenger Vehicles Sales Summary (Domestic) – July 2024 | ||||||
| Category | July | YTD July | ||||
| F25 | F24 | % Change | F25 | F24 | % Change | |
| Utility Vehicles | 41623 | 36205 | 15% | 165871 | 136367 | 22% |
| Cars + Vans | 0 | 0 | 0 | 10 | -100% | |
| Passenger Vehicles | 41623 | 36205 | 15% | 165871 | 136377 | 22% |
| Commercial Vehicles and 3 Wheelers Sales Summary (Domestic) – July 2024 | ||||||
| Category | July | YTD July | ||||
| F25 | F24 | % Change | F25 | F24 | % Change | |
| LCV < 2T * | 3036 | 3400 | -11% | 12791 | 12792 | 0% |
| LCV 2 T – 3.5 T | 13541 | 15723 | -14% | 57111 | 62468 | -9% |
| LCV > 3.5T + MHCV | 3136 | 1775 | 77% | 12337 | 6890 | 79% |
| 3 Wheelers (including electric 3Ws) * | 3593 | 6481 | -45% | 21244 | 24261 | -12% |
| Exports – July 2024 | ||||||
| Category | July | YTD July | ||||
| F25 | F24 | % Change | F25 | F24 | % Change | |
| Total Exports * | 1515 | 2540 | -40% | 8640 | 9474 | -9% |
* Includes sales made by subsidiary company Mahindra Last Mile Mobility Limited w.e.f. September 01, 2023
