Chennai: Citroën India has launched the updated ë-C3X electric vehicle with a Battery-as-a-Service option, aiming to reduce the upfront cost of EV ownership for Indian customers. The new ë-C3X range starts at ₹10.25 lakh, while the introductory BaaS pricing begins at ₹6.89 lakh, with a battery EMI of ₹2.26 per kilometre.
The company said bookings for the updated ë-C3X are now open across Citroën dealerships and on its official website.
The introduction of Battery-as-a-Service, or BaaS, separates the cost of the battery from the vehicle price. Citroën said the option will be offered through leading banks via a dual-loan finance product, designed to lower the entry price and make ownership costs more predictable. In a market where EV batteries often carry the emotional weight of the entire invoice, the move is clearly aimed at easing one of the biggest barriers to adoption.
Kumar Priyesh, Director Automotive Brands, Stellantis India, said: “With the all-new ë-C3X, we are taking a decisive step forward in India’s electric mobility journey. This is not just a product launch, but a meaningful move to make EV ownership more accessible and flexible through our BaaS offering. Combined with Citroën’s signature comfort, bold design and practical technology, the ë-C3X delivers a well-rounded and compelling electric mobility experience tailored for Indian customers.”
Citroën said the ë-C3X offers one of the industry’s lowest maintenance costs at 19 paise per kilometre. The company is positioning the model as a practical urban EV with updated styling, added technology and a more flexible ownership structure.
Built on Citroën’s India-focused Smart Car Platform, the ë-C3X carries an SUV-inspired design with LED headlamps, split LED daytime running lamps, front fog lamps and a revised front grille. The model also gets R15 diamond-cut alloy wheels, front and rear skid plates, protective cladding, electric-adjust and auto-fold ORVMs, and new X-badging.
The EV has a ground clearance of 170 mm and a turning radius of 4.98 metres, which should help in crowded urban conditions where every U-turn can feel like a small driving test. Citroën said the model combines compact city usability with a more confident road presence.
Inside, the ë-C3X gets an Electric Blu® instrument panel theme, dual-tone premium leatherette seats, LED interior lamps, a blue-themed 7-inch TFT cluster and a 10.25-inch infotainment system with wireless Apple CarPlay and Android Auto. The feature list also includes a wireless charger, electrochromic IRVM and Connected Car 2.0 with more than 40 remote access features.
Citroën is also offering an optional JBL audio system and a front and rear dashcam package with predictive safety functionality.
The company said the cabin has been designed around space and everyday comfort. The ë-C3X gets a 2,450 mm wheelbase, 1,375 mm shoulder room and a 315-litre boot, giving it practical credentials for city commutes, family duties and weekend travel.
Citroën’s Advanced Comfort suspension and seats are carried over to the EV, with the company describing the ride quality as its signature “Flying carpet ride”. The electric powertrain adds silent, zero-vibration driving, while the tropicalised climate control system has been engineered for Indian summers and is claimed to bring cabin temperature below 14°C.
On the safety front, the ë-C3X is equipped with six airbags, ABS with EBD, ISOFIX child seat mounts with top tether, speed-sensitive auto door locks and a high-speed alert system. The optional dashcam-based predictive safety package includes Lane Departure Warning, Front Vehicle Distance Alert and Pedestrian/Non-motorized Vehicle Warning.
Citroën said the ë-C3X uses more than 60% ultra-high-tensile and high-tensile steel in its construction. The floor-mounted battery gives the EV a lower centre of gravity, which the company says improves stability and confidence during cornering.
The updated ë-C3X comes as automakers in India continue to experiment with new ownership models to make electric vehicles more accessible. By reducing the initial purchase price and shifting part of the cost to usage-linked battery payments, Citroën is betting that flexibility, not just range or features, could become a key selling point in India’s next phase of EV adoption.
