Mumbai: Audi India signed off calendar year 2025 with retail sales of 4,510 units, navigating a year of shifting market dynamics with characteristic German composure—and a timely festive-season tailwind. A lift from GST 2.0, steady SUV demand, and growing interest in performance and lifestyle cars helped keep the four rings shining through the year.
Customer appetite remained strong for halo models such as the Audi Q7, Audi Q8, Audi S5 Sportback and the fire-breathing Audi RS Q8 Performance. Bestsellers including the Audi Q3, Audi A4, Audi A6 and Audi Q5 continued to anchor volumes—proof that consistency still sells, especially when it wears a premium badge.
Commenting on the year gone by, Balbir Singh Dhillon, Brand Director, Audi India, said the brand’s 2025 performance highlighted “the fundamental strength of the Audi vision” and the loyalty of its customers. With regulatory support helping reinforce Audi’s value proposition, the focus now shifts to 2026—turning challenges into momentum through new launches, richer experiences and people-centric growth. In short: fewer speed bumps, more green lights.
Product Push in 2025
Audi kept the launch calendar buzzing with the arrival of the RS Q8 Performance, raising the performance bar, and rolled out Signature Editions of the A4 and Q7, alongside Signature Line variants of the Q3 and Q5—because exclusivity never goes out of fashion.
A Champion Joins the Brand
Strengthening its performance credentials, Audi India welcomed Olympic gold medallist Neeraj Chopra as a Friend of Audi. The association mirrors a shared pursuit of precision, resilience and excellence—values that resonate both on the track and on the tarmac.
Retail & Service Expansion
The brand expanded its footprint with a pop-up store in Kanpur and a new service facility in Dehradun, enhancing accessibility and after-sales confidence in emerging luxury markets.
Audi Approved: plus Grows Steadily
The certified pre-owned business posted 3% growth in 2025. With the launch of Audi Approved: plus Dehradun, the network now spans 27 facilities and an inventory of 500+ certified cars nationwide—luxury, minus the waiting room nerves.
Customer-First Initiatives
Audi India doubled down on ownership peace of mind with an assured buyback (up to 60% guaranteed future value) across key models, Drive Sure driver training, Audi Dash Cam, and an expanded EV charging ecosystem of 6,500+ points. Add a 10-year extended warranty, 15-year roadside assistance, and a premium lifestyle partnership with AJIO Luxe, and the ownership checklist looks impressively complete.
Experiences that Go Beyond the Drive
From Journeys with Audi and Audi Ice Drive to the emotive #MomentsBeforeMoments campaign, experiential marketing took centre stage—because memories, like great cars, are best when they’re driven.
As Audi India heads into 2026 with a stronger portfolio, wider network and sharper customer focus, the brand appears ready to keep its momentum rolling. The plan is clear: progressive luxury, delivered with precision—and just enough drama to keep things interesting.
