Mumbai: In a collaboration that’s as electrifying as a 400-volt battery pack meeting an energy drink, Tata Motors Passenger Vehicles Ltd. (TMPVL) has teamed up with Red Bull India to redefine “charged performance.” The mission? To blend the engineering precision of India’s leading EV maker with the daredevil spirit of Red Bull’s world-famous athletes.
And for their debut act, Tata’s all-electric Harrier.ev is set to take on a challenge that’s as audacious as it is scenic — starring none other than Abdo “Dado” Feghali, Lebanese rally champion, Guinness World Record holder for the longest drift, and a man whose tyres probably have their own fan club.
⚡ When Engineering Meets Energy
TMPVL brings to the partnership its legacy of tough, capable SUVs, while Red Bull adds the adrenaline, dust, and just the right amount of chaos. Together, they’ll embark on a series of cinematic challenges designed to make both EV enthusiasts and thrill-seekers spill their cold brew.
The first video, set to drop soon, features the Harrier.ev conquering a brutal terrain with effortless confidence — or as Feghali puts it, “making every obstacle feel like a speed bump.”
💬 From the Powerhouses Themselves
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., shared,
“We’re thrilled to collaborate with Red Bull — a brand that has redefined pushing limits. This partnership unites innovation, performance, and sheer passion. The Harrier.ev embodies all three, proving that electrification doesn’t mean the end of adventure — it’s just the start of a new kind of thrill.”
Meanwhile, Feghali, clearly still buzzing from the experience (and maybe a few cans of Red Bull), said,
“The Harrier.ev’s torque is phenomenal — smooth, powerful, and instant. Whether it was the Elephant Rock climb or this latest challenge, it just delivered. This SUV doesn’t just go anywhere — it makes every destination feel like a victory lap.”
🚀 The Start of an Electrifying Era
The partnership marks the beginning of a series of high-octane episodes where Tata’s electric beasts meet Red Bull’s extreme athletes — a union built on power, precision, and a shared refusal to stay inside the lines.
So if you thought EVs were only about silent commutes and charging ports, think again. With the Harrier.ev x Red Bull collaboration, the silence just got seriously loud.
Stay tuned — the first adrenaline-charged film drops soon. And remember: this time, the bull runs on electrons.
