Mumbai — Mahindra has decided that the only thing faster than its Formula E cars should be the decibel level of Indian fans. Enter ‘Scream Electric’, a new campaign that isn’t whispering sustainability—it’s shouting speed, swagger, and national pride straight into the global racing circuit.
Since revving onto the Formula E grid in 2014, Mahindra Racing has been more than just an Indian team — it’s been India’s electric heartbeat on wheels. The 2024–25 season saw Mahindra finish a stunning fourth overall, leaving behind heavyweights like Neom McLaren and Maserati MSG. Now, as the 2025–26 season gears up, the brand wants fans to do the same — preferably with vocal cords at full throttle.
“Scream Electric is more than a campaign, it’s a movement,” said Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd. “It’s about giving every Indian a reason to roar for our drivers, our team, and our electric future. This is India’s moment to not just compete, but to own the global circuit.”
Unveiled alongside Mahindra’s new Gen 3.5 Formula E livery — a dazzling red-and-chrome symphony that looks like it was designed by lightning itself — the campaign embodies everything today’s India stands for: bold, digital, unapologetically electric.
And the vibe doesn’t stop at racetracks. The same design DNA and electric confidence flow into Mahindra’s upcoming EV SUVs — proving that going green doesn’t mean going quiet. Whether it’s the adrenaline of the racetrack or the chaos of city traffic, Mahindra’s message is simple: electric can be fun, fast, and flamboyant.
With the 2025–26 season kicking off this December in São Paulo, Mahindra wants fans to go all in. Not just to dream electric, but to Scream Electric.
