Mumbai: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has launched the New Thar starting at ₹ 9.99 lakh. The SUV that made Indians swap beaches for boulders now arrives with a refreshed design, elevated comfort, and smart tech — proving that even the wildest adventurers deserve a cushy armrest.

🌄 A Refreshed Face for an Old Friend
The New Thar now greets the world with a distinct front grille, dual-tone front bumper, and R18 alloy wheels that make it look equally at home outside a Ladakh café or a South Bombay brunch spot. The cabin, meanwhile, ditches the purely utilitarian vibe for an all-new black theme dashboard and a new steering wheel — because even mountain goats appreciate good aesthetics.
Available in six colour options including the fiery Tango Red and steely Battleship Grey, this Thar is as Instagram-ready as it is trail-ready.
🛋️ Comfort Joins the Adventure
Mahindra seems to have listened to passengers who previously yelled “AC doesn’t reach the back!” during summer drives. Rear AC vents now make their debut, ensuring second-row occupants no longer feel like they’re trekking through the Thar Desert inside the Thar.
The SUV gets a sliding armrest, door-mounted power windows, internally operated fuel lid, rear wash & wiper, and a dead pedal for the automatic variant — small touches that make daily drives feel less like boot camp. An A-pillar entry assist handle rounds it off, making climbing aboard easier for both adventurers and, well, in-laws.
📱 Smart Tech for the Savvy Explorer
The dashboard now hosts a 26.03 cm HD infotainment screen with Android Auto and Apple CarPlay — perfect for blasting road trip playlists or streaming navigation while pretending you’re not lost. Type-C USB ports for both front and rear passengers keep gadgets charged, while the Tyre Direction Monitoring System ensures your wheels know where they’re headed (even when you don’t).
For those who treat off-roading like a competitive sport, the Adventure Stats Gen II feature logs altimeter readings, temperature, trip data, and steering angles — essentially a Fitbit for your Thar.
⚙️ Powertrains for Every Personality
Mahindra offers multiple engine and transmission combinations including 6-speed manual and 6-speed torque converter automatic in both RWD and 4×4 layouts, ensuring there’s a Thar for everyone — from the mall crawler to the mountain conqueror.
🗣️ Official Word
“Over the years, Thar has become more than just an SUV — it’s a symbol of freedom, adventure, and lifestyle. The New Thar reflects customer feedback and our commitment to delivering the best,” said Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd.
The New Thar continues to wear its iconic ruggedness like a badge of honour, but now comes with creature comforts and smart features that make the weekday commute less punishing and the weekend getaway more rewarding.
It’s still the Thar you know — just one that’s finally discovered the joys of rear AC vents.
| Engine | Power | Torque |
| 2.0 mStallion Petrol | 112 kW@5000 r/min | 300 Nm@1250-3000 r/min (MT)320 Nm@1500-3000 r/min (AT) |
| 2.2L mHawk Diesel | 97 kW@3750 r/min | 300 Nm@1600-2800 r/min (MT & AT) |
| D117 CRDe Diesel | 87.2 kW@3500 r/min | 300 Nm@1750-2500 r/min (MT) |
Ex-Showroom price
| Variants | Diesel | Petrol | |
| D117 CRDe Diesel | 2.2L mHawk Diesel | 2.0 mStallion Petrol | |
| AXT RWD MT | ₹ 9.99 Lakh | — | — |
| LXT RWD MT | ₹ 12.19 Lakh | — | — |
| LXT RWD AT | — | — | ₹ 13.99 Lakh |
| LXT 4WD MT | — | ₹ 15.49 Lakh | ₹ 14.69 Lakh |
| LXT 4WD AT | — | ₹ 16.99 Lakh | ₹ 16.25 Lakh |