Gurugram – In a marketing world obsessed with hashtags, celebrity endorsements, and “limited-period offers,” Cars24 decided to celebrate its 10th anniversary by doing something… well… useful. Instead of throwing a flashy party or flooding your feed with shiny car ads, India’s leading autotech platform went out and patched over 500 potholes, restoring more than 7,000 square feet of battered road across the country.
The initiative wasn’t about PR glamour shots—it was about tackling a problem every driver in India knows too well. Cars24 focused on high-traffic accident-prone zones, aiming to save everything from suspensions to school runs, and maybe even the occasional marriage that would have ended over “Why didn’t you spot that pothole?”
A Decade of Roads, Ruts, and Repairs
“Potholes are more than just an inconvenience. They’re daily disruptions,” said Gajendra Jangid, Co-Founder, Cars24, as he stood on newly laid asphalt like a proud parent at a graduation. “We’ve been on these roads for ten years—this was our way of giving something back before they completely give up on us.”
India records an average of 6,880 pothole-related accidents every year, with over 2,000 deaths in 2022 alone—numbers that make these road craters more dangerous than most action movie villains. The initiative’s witty road signs were the icing on the asphalt cake: “Drive slow, this is not GTA,” and “Don’t drink and drive. Someone is waiting at home,” turning commutes into chuckle-worthy safety lessons.
Brand Purpose Without the Fluff
While most brands treat “purpose” like a PowerPoint slide, Cars24 chose action over optics—earning applause from commuters, marketers, and probably the nation’s auto repair shops (who may now be slightly less busy). And this isn’t a one-off; under its ‘Crashfree India’ program, Cars24 plans to keep repairing roads in other cities, proving that its “Better Drives, Better Lives” vision isn’t just a tagline—it’s a tarmac upgrade.
So as Cars24 steps into its second decade, it’s not just connecting cars to buyers—it’s connecting brands to communities, one filled pothole at a time.
