Ingolstadt — Audi has taken the phrase “small but mighty” to an entirely new level with the launch of the third-generation Audi Q3, a compact SUV that thinks it’s a spaceship and behaves like your most competent co-pilot.
Celebrating over a decade as a premium compact bestseller, the new Q3 struts into the segment like it owns the autobahn, flaunting bolder curves, smarter tech, and a powertrain lineup so electrified it could probably jumpstart your Monday mornings.

Big Style in a Smaller Frame
The Q3’s new muscular design is what happens when German efficiency meets Instagram thirst trap. With a wide Singleframe grille, Matrix LED headlights sharp enough to slice through fog and opinions, and optional illuminated rings that scream “premium,” it’s less “compact SUV” and more “rolling tech sculpture.”
And yes, it now comes in Madeira Brown matte, in case your SUV also wants to be a cappuccino.
Plugged In and Showing Off
The highlight? A plug-in hybrid version with up to 119 km electric-only range—perfect for sneaking out without waking the neighbours or sneaking into low-emission zones without paying fines. Charging? A 50 kW DC fast-charger does the trick in under 30 minutes. Audi calls it e-hybrid. We call it “your new best friend in traffic.”
Lights That Think Before You Blink
For the first time in this segment, Audi brings digital Matrix LED headlights with 25,600 micro-LEDs—because 25,599 just wouldn’t cut it. These lights not only illuminate the road, they talk to it. Construction zone ahead? Your Q3 will guide you like a road trip Sherpa. Ice warning? It’ll project a literal snowflake on the tarmac. Subtle.
Your New Digital Wingman
Inside, the Q3 goes full nerd—with an Android Automotive OS, a 12.8-inch MMI touchscreen, and an AI-powered Audi Assistant avatar who sounds polite, never complains, and actually understands what “take me somewhere with fewer potholes” means. The buttons? Gone. Space? Reimagined. Gear selector? Moved to the steering column because, well, why not?
And with SONOS surround sound, recycled upholstery that’s posher than your last house party, and customizable ambient lighting, the cabin mood goes from “daily commute” to “Nordic spa” in under five seconds.
It Watches, Warns, and Even Winks
With adaptive cruise assist plus, lane keeping, driver monitoring, and even a trained parking memory that remembers your trickiest maneuvers, the Q3 is basically a robotic butler with wheels. If you’re feeling sleepy, it notices. If you’re bad at parking, it doesn’t judge—it just does it for you.
Also: if you’re heading into a cul-de-sac, it remembers how you got in… and reverses you out. Like a spatially aware breadcrumb trail.
Price of Genius
The entry-level Q3 TFSI starts at €44,600 (INR 44.35 lakh), while the plug-in hybrid version demands €49,300. But can you really put a price on a car that steers itself, flashes light shows, and looks this smug doing it?
With the third-gen Q3, Audi has taken a compact SUV, crammed it with flagship tech, sprinkled in AI and LED wizardry, then made it charming enough to valet itself. It’s not just a Q3—it’s an IQ3.