Gurugram: In a move as smooth as a CVT gearbox on a Delhi highway at 2 AM, Hyundai Motor India Limited (HMIL) has officially welcomed the ever-versatile Pankaj Tripathi as its newest brand ambassador. Known for portraying everything from a fierce gangster to a tender-hearted father with equal finesse, Tripathi now adds ‘brand torchbearer’ for one of India’s most beloved automobile companies to his already impressive resume.
With this partnership, HMIL isn’t just adding star power—it’s adding Tripathi power: a blend of simplicity, gravitas, and magnetic relatability that could convince even the most stubborn Maruti loyalist to consider a test drive.
“My first car was a Hyundai,” Tripathi revealed, making every millennial who bought a Santro in 2002 suddenly feel seen. “This partnership is not just professional—it’s personal.” We’re told that his emotional horsepower matches the torque of a Creta.
Tarun Garg, Whole-Time Director and COO at HMIL, chimed in with equal enthusiasm: “At HMIL, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to HMIL family. His grounded persona, exceptional talent and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”
While Tripathi has famously dodged bullets in Gangs of Wasseypur and outwitted judges in Criminal Justice, his new role will see him steering Hyundai’s brand story—with all the precision of a well-tuned steering rack.
With Pankaj at the wheel, Hyundai isn’t just selling cars—they’re selling comfort, character, and cruise-control storytelling. Whether it’s a humble Grand i10 or the mighty Tucson, expect each campaign to carry the subtle charm of Tripathi’s voiceover and maybe, just maybe, a punchline or two delivered in that unmistakable Dadda-style baritone.
So next time you see a Hyundai ad and suddenly feel emotional about alloy wheels, now you know why.
