Somewhere between Maranello’s legacy and the cloud’s capacity, IBM and Scuderia Ferrari HP have teamed up to turn fan engagement into a full-throttle digital experience—no pit stop required.
The duo has officially reimagined the Scuderia Ferrari mobile app, now smarter, sleeker, and fluent in Italian for the first time ever (because passion, like pasta, is best served in its native tongue). With IBM’s watsonx under the hood, this new app doesn’t just keep up with Formula 1—it practically overtakes it.
AI at the wheel, Tifosi in the cockpit
Whether you’re tracking Charles Leclerc’s flying lap or reminiscing over Michael Schumacher’s golden era, the revamped Race Centre offers something for every shade of Ferrari red. With generative AI narrating post-race recaps faster than you can say “box, box, box,” fans can relive each twist and turn without decoding telemetry themselves.
Using IBM Granite LLMs, fans can now visualize race data like tire strategy, weather patterns, and driver insights—perfect for that one friend who insists “Ferrari would’ve won if they pitted on lap 18.”
Polls, messages, and more horse(power)
Tired of yelling at your screen during a strategy call? Now, you can actually send a message to the team—because nothing says F1 fandom like passionately offering unsolicited advice to race engineers.
And thanks to daily interactive polls, fans can vote on everything from best overtake to the most heartbreakingly Ferrari moment of the decade (spoiler alert: there are contenders).
Rewriting history, one highlight at a time
For the nostalgics among us, the app also brings back legendary Ferrari races, complete with AI-powered summaries that make even Kimi Raikkonen sound like a Shakespearean hero.
A digital paddock, available 24/7
More features will be released throughout 2025, making it clear this isn’t just an app—it’s a passport to the Scuderia Ferrari HP universe. Whether it’s race weekend or just a random Tuesday, fans now have a digital paddock in their pocket.
Executive pit stop commentary
“IBM and Ferrari are crafting a digital experience worthy of both our legacies,” said Jonathan Adashek of IBM. “It’s like strapping an AI rocket to fan engagement.”
Ferrari’s own Lorenzo Giorgetti echoed the excitement: “This app lets our fans enter a new dimension of the Ferrari experience—and no, we don’t mean a parallel universe where the strategy calls are always right.”
Now available for download
So if your idea of self-care involves telemetry data and mid-race heart rate spikes, the Scuderia Ferrari app—powered by IBM—is your new favorite teammate. Now live on the App Store and Google Play.
