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Smooth Operators: Daewoo Returns to India, But This Time It’s Slippery—With Lubricants!

New Delhi – In a move slicker than a well-oiled piston, Daewoo has officially made its comeback to Indian roads—not with cars, but with what keeps them running smoothly. Teaming up with Mangali Industries Limited (MIL), the South Korean engineering icon has unveiled Daewoo Lubricants, marking its grand entry into the booming Indian lubricant market.

Hosted at Le Méridien, New Delhi, the launch event saw automotive aficionados, industry leaders, and people who know their 10W-40 from their WD-40, witness the official signing of the license agreement and the ceremonial unveiling of Daewoo’s new range of high-performance lubricants. From nimble scooters to hulking tractors, Daewoo is ready to lube them all.

“We’re not just here to grease the wheels—we’re here to set new benchmarks,” said Vineet Singh, Director – Strategy & Growth at Daewoo. “Our partnership with Mangali Industries brings together global tech and local grit. India, your engines are in for a silky-smooth treat.”

And silky is the right word—Daewoo Lubricants promises to extend engine life, boost fuel efficiency, and bring the eco-conscious ease Daewoo has been known for. The brand’s products are designed to survive Indian heat, potholes, traffic snarls, and even that uncle who thinks brakes are optional.

Sang-hwan Oh of POSCO Korea echoed the excitement, highlighting Daewoo’s commitment to international quality, adapted to Indian sensibilities—“a bit like kimchi with a side of samosa,” as one attendee quipped.

The launch is more than just another brand stepping into a crowded segment—it’s Daewoo’s strategic expansion in India, wrapped in viscosity and topped with performance boosters. Having made waves across industries like shipbuilding, electronics, and heavy machinery, Daewoo now adds “engine whisperer” to its résumé.

With a full suite of lubricants, specialty oils, and car care products rolling out, Daewoo isn’t just returning to India. It’s coming back revved up, pumped out, and ready to slipstream ahead in one of the world’s fastest-growing automotive ecosystems.

So, is it just oil?
No. It’s Daewoo’s way of saying: “We may have left the roads, but now, we own what’s under the hood.”

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