Sant’Agata Bolognese — Automobili Lamborghini has raced into 2025 with unprecedented success, closing 2024 with record-breaking results in sales, operating income, and car deliveries. The iconic Italian carmaker surpassed €3 billion in revenues for the first time in its history, solidifying its dominance in the luxury automotive market.
Financial Milestones and Growth
Despite a challenging global automotive landscape, Lamborghini’s revenue surged to €3.09 billion — a remarkable 16.2% increase from 2023. Operating income climbed to an impressive €835 million, up 15.5% from the previous year. With a consistent operating margin of 27%, Lamborghini maintains its position among the world’s most profitable luxury brands.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed pride in the company’s achievements:
“Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite industry challenges, we achieved growth across all three major markets — Americas, EMEA, and APAC — reaffirming our brand’s global strength.”
Breaking the 10,000 Barrier — Again
Lamborghini delivered 10,687 cars in 2024, marking a 5.7% year-on-year increase and exceeding the 10,000-unit milestone for the second consecutive year.
Transformational Innovation in 18 Months
A key driver of this success has been Lamborghini’s ambitious product transformation strategy. Over an intense 18-month period, the company renewed its product lineup with three standout models:
- Revuelto — The brand’s first V12 High Performance Electrified Vehicle (HPEV), blending Lamborghini’s iconic V12 engine with three powerful electric motors.
- Urus SE — An evolution of the Super SUV concept, redefining performance through enhanced technology, efficiency, and design.
- Temerario — A bold new addition revealed at Monterey Car Week 2024, embodying Lamborghini’s DNA with a redesigned engine and uncompromising driving experience.
Innovation and Craftsmanship Drive Success
Lamborghini’s sustained growth reflects its relentless focus on innovation, exclusivity, and performance. By investing heavily in research and development, the company continues to push the boundaries of automotive engineering. Advanced materials, cutting-edge design techniques, and modernized production processes ensure Lamborghini maintains its reputation for technological excellence and luxury.
Lamborghini’s commitment to rarity and customization further amplifies its appeal. Each vehicle’s exclusive design and meticulous craftsmanship sustain high desirability and resale value, ensuring customer loyalty worldwide.
Made in Italy Excellence and Local Growth
Lamborghini’s operations are rooted in Sant’Agata Bolognese, contributing significantly to Italy’s automotive industry. Over the past two years, the company expanded its workforce by 30%, adding 1,000 new employees to support its ambitious growth trajectory. This expansion is part of Lamborghini’s largest-ever investment plan, dedicated to modernizing production, enhancing sustainability, and strengthening its industrial ecosystem.
Looking to the Future
Buoyed by its 2024 achievements, Lamborghini now sets its sights on maintaining momentum. With its completely renewed model range, the company is poised to conquer new challenges and continue blending tradition with innovation in the luxury automotive world.
