Mumbai – In an unprecedented collaboration merging cutting-edge automotive innovation with the immersive world of gaming, Krafton India and Mahindra have unveiled a partnership to introduce Mahindra’s sporty electric SUV, the BE 6, into Battlegrounds Mobile India (BGMI). Starting January 16, players will experience the thrill of piloting the BE 6 in-game and gain access to a host of exclusive items, missions, and a chance to win a real BE 6 eSUV.
This revolutionary integration offers BGMI players a unique virtual experience, featuring customizable BE 6 skins, themed gear like the Quantum Suit, Volt Tracer Gun, and special rewards such as Mahindra Event Crates. The collaboration highlights both brands’ commitment to blending innovation and engagement, targeting India’s vibrant gaming community.
Bridging Real and Virtual
“This partnership is a celebration of innovation, where Indian automotive ingenuity meets immersive gameplay,” said Seddharth Merrotra, Head of Business Development at Krafton India. “By featuring the BE 6 in BGMI, we’re not just adding a vehicle; we’re offering an aspirational and localized experience for our players. This collaboration is a testament to India’s potential to lead in both gaming and automotive excellence.”
Veejay Nakra, President of Mahindra Automotive, added, “The BE 6 symbolizes Mahindra’s vision for electric mobility. Collaborating with Krafton allows us to bring this innovation to a younger, tech-savvy audience who value adventure, performance, and creativity. The BGMI partnership takes our mission to redefine experiences a step further.”
Real Rewards for Virtual Achievements
Elevating the stakes, the collaboration includes a contest where players can win a real BE 6 eSUV. Gamers must complete in-game missions, unlock Mahindra-themed rewards, and create creative short videos showcasing the BE 6 in BGMI. Submissions posted with hashtags #BGMIxMahindra and #UnleashTheCharge will compete for this thrilling grand prize.
A New Era of Engagement
This collaboration exemplifies the potential of cross-industry partnerships to create groundbreaking experiences. With the BE 6 as a centerpiece, BGMI players and auto enthusiasts alike are in for an electrifying ride, both virtually and in reality.
The campaign kicks off January 16. Gear up, gamers—this is your chance to drive the future!
