Expanding Stellantis Brand Presence Across Thrissur, Asansol, and Meerut
Citroën and Jeep have taken a substantial step to expand their foothold in India, inaugurating three new multi-brand Stellantis dealerships in the bustling cities of Thrissur, Asansol, and Meerut. These dealerships, named Stellantis Brand Houses (SBH), are designed to showcase both brands under one roof, offering customers an extensive lineup of SUVs, electric vehicles (EVs), and versatile traditional models suited to a variety of consumer needs.
This expansion aligns with Stellantis’ mission to cater to the rising demand in these regions, reflecting a significant milestone for both Citroën, which now boasts 156 outlets, and Jeep®, with over 150 locations nationwide. The SBHs represent a comprehensive 3S facility model, including sales, service, and spare parts, aimed at delivering a superior customer experience supported by modern infrastructure, skilled technicians, and state-of-the-art diagnostic equipment.
Speaking on the launch, Shishir Mishra, Brand Director of Citroën India, expressed his enthusiasm: “The new dealerships in Thrissur, Asansol, and Meerut highlight our commitment to bringing quality products and exceptional service to our customers. We are dedicated to providing a seamless ownership journey, from purchase to after-sales support, tailored to meet the evolving expectations of the market.”
Kumar Priyesh, Brand Director of Jeep India, echoed these sentiments, emphasizing the strategic impact of the new locations: “These dealerships serve as a testament to our commitment to excellence, offering our diverse lineup and top-notch service under one roof. By catering to different budgets and preferences, we aim to reach an even broader audience.”
The Stellantis Brand Houses will host popular Jeep models like the Grand Cherokee, Wrangler, Meridian, and Compass, alongside Citroën’s attractive lineup, featuring the C3, eC3, Basalt, Aircross SUV, and C5 Aircross SUV. This expansion provides customers in Kerala, West Bengal, and Uttar Pradesh an elevated automotive experience, strengthening Stellantis’ presence across India and catering to a wide array of driving needs.
