In a groundbreaking move set to shake up the Indian car industry, JSW MG Motor India has launched the MG Windsor, India’s first intelligent crossover utility vehicle (CUV). Positioned at an introductory price of ₹9.99 lakh with an innovative “Battery-as-a-Service” (BaaS) plan, the Windsor is designed to make owning an electric vehicle (EV) more accessible to Indian consumers.
Revolutionary Battery Ownership Model
One of the most disruptive elements of the Windsor’s launch is the introduction of BaaS, a first in the Indian passenger vehicle segment. This ownership model allows customers to lease the vehicle’s battery, paying just ₹3.5 per kilometer for its usage. This innovative scheme significantly reduces the vehicle’s upfront cost, making electric cars more affordable. Additionally, Windsor owners benefit from a lifetime battery warranty for the first buyer, ensuring long-term peace of mind.
Unmatched Features and Technology
The MG Windsor combines the comfort of a sedan with the space of an SUV, featuring a host of industry-leading technologies and segment-first innovations. Highlights include:
- Aero Lounge Seats: First-in-segment reclining seats that offer a luxurious, business-class feel.
- Infinity View Glass Roof: Offering expansive views from the cabin, elevating the travel experience.
- Grandview Touch Display: The largest touchscreen in its class at 15.6 inches, ensuring advanced connectivity and entertainment.
- Best-in-Class Wheelbase and Boot Space: A spacious 2,700 mm wheelbase and 604 liters of boot space, catering to both comfort and practicality.
Powering this futuristic CUV is a 100kW (136 PS) motor paired with a 38kWh battery, delivering an impressive range of 331 km on a single charge. Owners can recharge the vehicle in just 40 minutes using DC fast charging.
Smart Connectivity and Safety Features
The Windsor comes equipped with MG’s i-SMART technology, offering over 80 connected features and 100+ AI-based voice commands. It also features the first-ever MG-Jio Innovative Connectivity Platform, which integrates home-to-car functionality, enabling seamless interaction with smart devices. Safety is another priority, with advanced driver assistance systems ensuring a secure ride for occupants.
Pre-Bookings and Exclusive Benefits
Customers can pre-reserve the MG Windsor starting today, with official bookings beginning on October 3, 2024. Early buyers will also benefit from one year of free public charging via the eHUB by MG app and an assured 60% buyback after three years or 45,000 kilometers.
Vision for the Future
At the launch, Parth Jindal, Director of JSW MG Motor India, shared his excitement: “The MG Windsor represents the future of driving in India. It’s a luxury experience designed to meet the needs of the modern Indian consumer, combining innovation, comfort, and sustainability.”
Rajeev Chaba, CEO Emeritus of JSW MG Motor India, echoed the sentiment, highlighting the vehicle’s ability to attract a new wave of EV buyers: “With its advanced features, attractive pricing, and unique ownership model, the Windsor is set to be a game changer in India’s electric vehicle market.”
The MG Windsor will be available in three variants—Excite, Exclusive, and Essence—and four striking colors: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. With its stylish design, state-of-the-art features, and affordable pricing model, the Windsor is set to redefine EV ownership in India.
