In a historic moment for the Indian automobile market, Mercedes-Benz has launched its first-ever fully electric Mercedes-Maybach, the EQS 680 SUV, setting a new standard in the luxury Battery Electric Vehicle (BEV) segment. With an eye toward the future of electromobility, Mercedes-Benz brings to India a vehicle that blends opulence, sustainability, and cutting-edge technology, redefining the expectations of discerning buyers.
The EQS 680 SUV is more than just a new electric model—it’s a statement from Mercedes-Maybach. This SUV stands as a testament to the brand’s commitment to luxury, blending high-end craftsmanship with advanced technology, and is set to captivate the Indian market’s top-tier clientele. With a starting price of Rs. 2.25 crore, it positions itself as an ultra-luxury BEV for those who demand nothing but the best.
An Exquisite Marriage of Opulence and Innovation
Unveiling the EQS 680 SUV, Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, remarked, “Mercedes-Maybach is synonymous with unmatched opulence, extraordinary craftsmanship, and high customer expectations. With the Mercedes-Maybach EQS SUV, we redefine automotive excellence in the age of electromobility. This first all-electric Maybach will elevate the brand’s appeal for connoisseurs who equate luxury with sustainability.”
Indeed, sustainability is at the heart of this luxurious electric SUV. The EQS 680 represents Mercedes-Benz’s ambition to lead in the electric and digital space, incorporating the brand’s best technologies with Maybach’s distinctive lavishness. With its sleek design and focus on high-end experiences, this vehicle is designed for those who value luxury, innovation, and a commitment to environmental responsibility.
The Design: A Masterpiece of Elegance
Externally, the Mercedes-Maybach EQS 680 SUV commands attention. Its upright Mercedes star emblem and signature black panel front, adorned with vertical chrome accents, embody Maybach’s aesthetic of understated luxury. Optional two-tone paintwork, applied by hand, adds an element of exclusivity. At the rear, a continuous light strip and chrome highlights emphasize the SUV’s premium standing, ensuring it leaves a lasting impression wherever it goes.
Inside, the EQS 680 SUV is a fusion of tradition and avant-garde. The cabin houses the revolutionary MBUX Hyperscreen, a seamless digital interface that includes bespoke Maybach animations, offering passengers an intuitive and personalized interaction. Rich Nappa leather and exquisite wood trims dominate the space, while ambient lighting, customizable in 64 different colors, enhances the atmosphere, creating a cocooning effect for all passengers. The rear seats are designed for ultimate comfort, offering massage features, ventilation, and the exclusive Chauffeur Package that optimizes seating positions for rear passengers.
Sustainable Luxury: Leading the Charge
Beyond its beauty, the EQS 680 SUV is built with sustainability in mind. It is the first vehicle from Mercedes-Maybach to feature vegetable-tanned Nappa leather, produced using coffee bean shells and plant-based agents, making the tanning process eco-friendly and reducing the overall ecological footprint. The vehicle’s net carbon-neutral production and the use of resource-saving materials like secondary steel and recycled aluminum are steps toward the brand’s larger goal of achieving carbon neutrality by 2039.
Under the hood, the Mercedes-Maybach EQS 680 SUV offers an impressive performance with 484 kW output and a range of up to 611 kilometers on a full charge (WLTP). The 4Matic all-wheel drive system is standard, ensuring the SUV delivers not just luxury but also exceptional driving dynamics, suited for various terrains and conditions. Whether navigating urban streets or embarking on a long-distance journey, the EQS 680 is equipped to deliver an unrivaled driving experience.
A Quiet Revolution
Mercedes-Maybach’s dedication to comfort extends to the noise levels inside the EQS 680 SUV. Advanced NVH (noise, vibration, harshness) measures, including enhanced insulation and a Disconnect Unit (DCU) for quiet driving, ensure that the cabin remains peaceful, even at high speeds. The luxurious experience is further enhanced with a standard Burmester 4D surround sound system, which includes 15 speakers, Dolby Atmos, and “Aerial Grace” real-time adaptive sound, creating an immersive audio experience for passengers.
Adding to its long list of features, the EQS 680 SUV comes with automatic comfort doors that open as the driver approaches, and all other doors can be remotely operated via the MBUX system. Rear passengers can also enjoy the Executive seats, equipped with calf massage and heating options for ultimate relaxation.
The Future of Mobility Is Here
The introduction of the Mercedes-Maybach EQS 680 SUV is more than just a product launch; it marks a pivotal moment in the evolution of luxury electric vehicles in India. As the demand for premium electric mobility grows, Mercedes-Benz is positioning itself as a leader in the segment, offering vehicles that balance luxury with sustainability. The EQS 680 SUV joins Mercedes-Benz India’s expanding BEV portfolio, which now includes five electric models: the EQA, EQB, EQE SUV, EQS sedan, and the latest Maybach offering.
With this vehicle, Mercedes-Maybach has delivered not only a product that encapsulates the brand’s history of luxury and innovation but also a forward-looking vision that aligns with the future of automotive excellence. The EQS 680 SUV will undoubtedly appeal to those who see luxury as synonymous with sustainability, offering a holistic driving experience that embraces both comfort and environmental responsibility.
The Mercedes-Maybach EQS 680 SUV has set a new benchmark in the all-electric luxury SUV segment in India. It represents a harmonious blend of opulence, technology, and sustainability, offering a unique driving experience that only Maybach can provide. As Mercedes-Benz continues to expand its BEV offerings, the EQS 680 SUV stands out as a beacon of luxury in the electric age, ready to captivate India’s elite clientele.
In this new era of electromobility, luxury is not just about aesthetics and performance—it’s about embracing the future responsibly, and the Mercedes-Maybach EQS 680 SUV does just that, proving that the future of luxury is indeed electric.
Specs-
| Parameter | Mercedes-Maybach EQS SUV |
| Dimensions | 5125 X 2034 X 1721 (mm) Length/width/height |
| WLTP Range (km) | Upto 611 |
| Rated Output (kW) | 484 |
| Rated Torque (Nm) | 950 |
| Acceleration (0 – 100km/h) | 4.4 sec |
| Top Speed (km/h) | 210 |
| DC charging time at fast charging stations (mins) | 10-80% in 31 mins (200 kWh) 300 kms range in 20 mins |
