Škoda Auto India’s Nationwide Campaign Crowns New Compact SUV with Public’s Choice Name
Mumbai, 21 August 2024 – In a groundbreaking move, Škoda Auto India has announced the name of its much-anticipated compact SUV: Kylaq. This marks the first time in the company’s history that the name of a vehicle has been chosen through a nationwide campaign, solidifying a unique connection between the brand and its future customers.
Launched in February 2024, the ‘Name Your Škoda’ campaign invited the public to participate in the naming process of this all-new SUV. Over 200,000 entries flooded in, each adhering to Škoda’s tradition of SUV names starting with ‘K’ and ending with ‘Q’. After an intense voting process and careful consideration of legal and branding requirements, the name Kylaq was selected, derived from the Sanskrit word for crystal, symbolizing clarity and strength—qualities that the new vehicle aims to embody.
Petr Janeba, Brand Director of Škoda Auto India, expressed his excitement at the reveal: “Kylaq is not just a name; it represents the voice of the people. This campaign was designed to foster a sense of belonging and pride among our customers, and the overwhelming response has been nothing short of humbling. With Kylaq, we are not just launching a car; we are introducing a new member to our family, crafted by and for India.”
In recognition of their contribution, the individual who suggested the winning name will receive the very first Kylaq off the production line in 2025, making them a part of Škoda history. Additionally, ten other participants will be treated to an exclusive trip to Prague, including a tour of the Škoda Museum and the city.
The Kylaq, set to debut in 2025, is Škoda Auto India’s entry into the competitive compact SUV market. Built on the MQB-A0-IN platform—also used for the Kushaq SUV and Slavia sedan—the Kylaq promises a blend of modern design, high ground clearance, and superior handling, tailored specifically for Indian roads. This vehicle will be the first in India to feature Škoda’s Modern Solid design language, underscoring the company’s commitment to innovation and excellence.
The Kylaq joins the ranks of Škoda’s SUV family, continuing a tradition of names inspired by strength and majesty, such as the Kodiaq and Kushaq. As the third India-specific model developed by Škoda Auto India, the Kylaq is poised to build on the success of its predecessors, promising a robust and refined driving experience.
With rigorous testing underway across India, Škoda Auto India is gearing up for what is expected to be its biggest launch to date, ensuring that the Kylaq not only meets but exceeds the expectations of its future owners.
