New Delhi, August 13, 2024: Kingfisher Power Soda, a product of United Breweries Limited (UBL) under the global Heineken umbrella, is set to rev up the excitement as the presenting sponsor for the 2024 Indian Racing League (IRL). This collaboration promises to bring a new level of thrill to India’s premier motorsports festival, captivating fans across the nation with a unique blend of speed, energy, and the iconic Kingfisher spirit.
The IRL, organized by Racing Promotions Pvt. Ltd (RPPL), returns for its 2024 season with a promise of unparalleled spectacle. Featuring eight franchise teams battling across five intense rounds, this season is shaping up to be the most exhilarating yet. Kingfisher, renowned for its vibrant and youthful appeal, joins this high-octane event, adding prestige and anticipation to an already electrifying lineup.
Akhilesh Reddy, Chairman & Managing Director of RPPL, expressed his enthusiasm for the partnership, stating, “We are thrilled to welcome Kingfisher, a brand synonymous with premier sports events in India, as our presenting sponsor for the 2024 edition. Kingfisher’s commitment to excitement, youth, and creating unforgettable experiences aligns perfectly with our mission at IRL to deliver the ultimate motorsport spectacle to our growing fanbase.”
Vikram Bahl, Chief Marketing Officer at United Breweries Limited, echoed this sentiment, “Kingfisher has always been at the forefront of delivering experiences that elevate consumer engagement. With motorsports gaining significant traction in India, our partnership with the Indian Racing League 2024 as the presenting sponsor is a natural fit. Tamil Nadu, a motorsports hub with immense potential, presents a fantastic opportunity for us to connect with fans and celebrate the competitive spirit of the sport.”
Kingfisher’s presence in the Indian sports scene is well-established, with a legacy of aligning with top-tier leagues and teams, including India’s premier cricket league. This partnership with IRL marks another milestone in Kingfisher’s commitment to delivering exceptional sports experiences. The brand’s iconic logo will be prominently displayed throughout the event, ensuring maximum visibility and engagement.
The 2024 IRL season kicks off with pre-season testing on August 21-22, followed by the first race at the Madras International Circuit on August 25. The excitement then shifts to the debut of the Chennai Formula Road Racing Circuit, which will host India’s first night circuit race from August 30 to September 1, with the grand finale scheduled for November 2024.
With an expanded grid and a promise of an unparalleled race experience, the 2024 Indian Racing League is poised to deliver “Good Times” on the track, powered by Kingfisher.
