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JSW MG Motor India Unveils Windsor: India’s First Crossover Utility Vehicle

Gurugram, August 1, 2024 – JSW MG Motor India has unveiled the name of its groundbreaking new model, India’s first Crossover Utility Vehicle (CUV), the “Windsor.” This innovative CUV draws inspiration from the iconic Windsor Castle, a symbol of royal heritage and architectural brilliance. The MG Windsor aims to bring a similar level of meticulous craftsmanship and luxury to the automotive world.

The Windsor Castle, with its centuries of history and blend of traditional grandeur and modern modifications, serves as a fitting muse for this premium vehicle. The MG Windsor seeks to embody classic elegance paired with advanced technological features, catering to consumers who appreciate both heritage and modernity. The vehicle is designed to stand out in the automotive industry, offering unparalleled comfort, style, and state-of-the-art technology.

Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, shared his excitement about the new model: “We are thrilled to announce the name of our upcoming CUV: MG Windsor. The Windsor Castle is globally recognized as a symbol of royalty and magnificence, and our CUV reflects these qualities through its exceptional craftsmanship, premium features, and spacious design. With advanced tech offerings and a futuristic aerodynamic exterior, the MG Windsor appeals to those who desire the comfort of a sedan combined with the space of an SUV.”

CUVs are designed to offer a perfect blend of aerodynamic efficiency and roomy interiors, making them ideal for urban commuting and maneuvering through tighter spaces in smaller towns. Their versatility and adaptability ensure that families can travel in style and comfort, whether on city streets or country roads. The MG Windsor is poised to set a new standard in the CUV market, capturing the essence of both luxury and practicality.

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