Digital Innovations and Sustainable Performance Define the Latest MINI Cooper S and All-Electric Countryman
New Delhi – July 24, 2024 – The iconic MINI brand has launched its latest generation vehicles in India, showcasing a blend of modern technology and timeless design. The new MINI Cooper S and the all-electric MINI Countryman are now available for booking as completely built-up units (CBU) across all authorized MINI dealers and online at shop.mini.in, with deliveries starting in September 2024.
Reinventing Tradition with Cutting-Edge Technology
The fifth-generation MINI Cooper S and the electrified third-generation MINI Countryman exemplify the evolution of the MINI brand, merging advanced technology with the brand’s traditional design ethos. These new models are set to redefine urban driving and adventure, combining high-performance engineering with eco-friendly innovation.
“MINI has always been about blending heritage with modernity,” said Vikram Pawah, President and CEO, BMW Group India. “The new MINI family continues this tradition with its minimalist design, immersive user experience, and sustainable performance, creating a new era of driving fun.”
Stylish Options and Customizable Features
The MINI Cooper S, priced at INR 44,90,000, is available in ten striking colors, with options to customize with the ‘Classic Pack’ or ‘Favoured Pack’ for an even more distinctive look. The all-electric MINI Countryman, priced at INR 54,90,000, offers similar customization with a variety of colors and wheel designs, along with additional upholstery and interior options to suit different tastes.
Performance Meets Sustainability
The new MINI Cooper S boasts a 150 kW/204 hp engine, achieving 0-100 km/hr in just 6.6 seconds, with a top speed of 242 km/h. The all-electric MINI Countryman offers a 462 km range on a single charge, making it a perfect companion for both city driving and longer journeys. It features rapid charging capabilities, going from 10 to 80% in just 29 minutes with a 130 kW DC charger.
Advanced Digital Experience
Inside, the new MINI models feature a hi-resolution 240mm Circular OLED touchscreen display with the latest MINI Operating System 9, optimized for touchscreen and voice control. The MINI Intelligent Personal Assistant (IPA) can be activated with “Hey MINI,” providing seamless control over navigation, entertainment, and other functions. The innovative MINI Digital Key Plus allows for a smartphone to be used as a car key, enhancing convenience and security.
Commitment to Sustainability
Both new MINI models incorporate sustainable materials, including recycled fabrics and leather-free upholstery. The high voltage battery in the all-electric Countryman is covered by an 8-year/160,000 km warranty, ensuring long-term reliability and peace of mind.
Financial Flexibility
BMW India Financial Services offers flexible financing options, including the BMW 360˚ finance plan, which features attractive monthly installments, an assured buy-back option, and the flexibility to upgrade to a new BMW.
Enhanced Safety and Assistance Systems
The new MINI models come equipped with a wide range of safety features, including airbags, Brake Assist, Dynamic Stability Control, and advanced driver assistance systems such as Cruise Control and Parking Assistant. These features ensure a safe and comfortable driving experience, whether navigating city streets or exploring beyond the urban landscape.
The new MINI Cooper S and all-electric MINI Countryman represent the future of the MINI brand in India, offering an exciting blend of performance, sustainability, and cutting-edge technology. With their distinctive design, advanced features, and customizable options, these models are set to capture the hearts of driving enthusiasts across the country.
For more details and to book a test drive, visit your nearest MINI authorized dealer or shop online at shop.mini.in.
