Mumbai, July 20, 2024 – Mahindra & Mahindra Ltd., a leader in the Indian SUV market, has announced the launch of its latest vehicle, the Mahindra Thar Roxx. Scheduled to make its debut on Independence Day, the Thar Roxx promises to redefine the standards of sophistication, performance, and technological innovation in the SUV segment.
A New Benchmark: ‘THE’ SUV
The Mahindra Thar Roxx is designed to be ‘THE’ SUV, embodying an unmatched combination of elegance, power, presence, safety, and advanced technology. This new addition to the Mahindra lineup aims to cater to the evolving demands of SUV enthusiasts by offering a superior driving experience.
Iconic Design: The Rockstar on Wheels
Solid as a rock, the Thar Roxx is more than just an SUV; it’s a symbol of rugged luxury and high performance. The name itself reflects its rockstar persona, with the ‘X’ factor denoting its exceptional sophistication and performance capabilities. The Thar Roxx is engineered to deliver an exhilarating driving experience while maintaining a commanding road presence.
The Premium Quotient
Mahindra has equipped the Thar Roxx with cutting-edge innovations and a superior design to ensure exceptional ride quality and comfort. The vehicle is set to deliver ‘THE’ premium quotient, offering a seamless blend of luxury and functionality. From its advanced infotainment system to its plush interiors, every aspect of the Thar Roxx is crafted to provide a top-tier experience.
Strengthening the Thar Legacy
The introduction of the Thar Roxx expands Mahindra’s Thar portfolio, adding a new dimension to the brand’s legacy. This new model aims to empower customers to ‘Explore The Impossible’ with unparalleled luxury and performance. The Thar Roxx is not just a vehicle; it’s an invitation to be part of the exclusive Thar lifestyle, known for its adventurous spirit and premium feel.
Official Statement
Veejay Nakra, President of the Automotive Sector at M&M Ltd., shared his excitement about the launch, saying, “The Thar Roxx, with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety, is ‘THE’ SUV. It retains the core attributes of the iconic Thar while introducing a larger-than-life personality reminiscent of a rockstar. We believe the Thar Roxx will disrupt the SUV category and set new benchmarks for the industry.”
As Mahindra gears up to launch the Thar Roxx on Independence Day, anticipation is building among automotive enthusiasts and industry experts alike. This new SUV is poised to set a new standard in the market, offering a unique blend of style, comfort, and performance that is synonymous with the Mahindra brand.
