Historic Export Success and Domestic Resilience Mark a New Era for Nissan Motor India
Gurugram, 02 July 2024: Nissan Motor India has proudly announced a significant achievement, crossing an export milestone of 1.1 million units since the inception of its export operations. This milestone underscores the company’s dedication to its ‘Make in India, Make for the World’ philosophy, reflecting both global demand and domestic growth.
The landmark event occurred on 29 June 2024 at the Ennore Kamarajar Port in Tamil Nadu, with the 1.1 millionth unit being a Nissan Magnite, highlighting the model’s critical role in Nissan’s international strategy. This achievement is a testament to Nissan Motor India’s robust export strategy and the exceptional quality of its Indian-manufactured vehicles.
Record-Breaking Export Growth
In June 2024 alone, Nissan Motor India recorded an export wholesale of 8,177 units, marking a Year-on-Year (YoY) growth of 149% and a Month-on-Month (MoM) growth of 104%. This impressive performance not only contributes significantly to the company’s revenue but also cements its position in key international markets.
Domestic Market Resilience
On the domestic front, Nissan Motor India registered a wholesale of 2,107 units in June 2024, showcasing the company’s adaptability and resilience in the face of market challenges. The total cumulative wholesale for the month reached 10,284 units, reflecting a YoY growth of 76.3% and a MoM growth of 65.7%.
Leadership’s Vision
Saurabh Vatsa, Managing Director of Nissan Motor India, expressed his gratitude and excitement over the company’s achievements, stating, “We congratulate and thank the entire team for achieving this glorious and significant milestone. The Magnite and Sunny drive our export business, illustrating the unmatched demand for Nissan cars made in India across the region in key markets. Our export strategy and capabilities, coupled with Magnite’s strong demand, reflect our undeterred focus on meeting customer needs across the international markets.”
Vatsa also emphasized the company’s resilience amidst challenges such as the recent nationwide heatwave, showcasing Nissan’s ability to adapt and thrive in volatile market conditions. Looking ahead, Nissan is preparing for the launch of a new global SUV in India, continuing to innovate and respond to customer preferences both domestically and internationally.
The Nissan Magnite: A Success Story
Since its launch in December 2020, the Nissan Magnite has become a symbol of Nissan Motor India’s success, with over 140,000 units sold domestically and abroad. The Magnite’s blend of Japanese design excellence and efficient Indian production embodies Nissan’s manufacturing philosophy and has captivated consumers worldwide.
Expansion and Customer Focus
As part of its growth strategy, Nissan Motor India has been expanding its network footprint across the country. Recent additions in Srinagar, Salem, Delhi, and Durgapur have increased the network to 272 touchpoints, ensuring quality sales and service experiences nationwide. Nissan plans to continue expanding its network in the coming fiscal year to stay closer to its customers across India.
Global Reach
The Big, Bold, and Beautiful Nissan Magnite is now exported to 15 global markets, with recent launches in Seychelles, Bangladesh, Uganda, and Brunei. In recent years, the focus has been on Middle Eastern countries, including Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait, reflecting Nissan’s strategic international outreach.
Nissan Motor India’s recent accomplishments signify a new era of growth and resilience, promising continued innovation and customer satisfaction in both domestic and global markets.
