Robust Performance Driven by MPV and SUV Demand, Enhanced Customer Services, and Expansive Reach
Bangalore, 01 July 2024: Toyota Kirloskar Motor (TKM) has achieved a remarkable milestone, recording its highest monthly sales ever with 27,474 units sold in June 2024. This impressive figure includes 25,752 units sold domestically and 1,722 units exported, reflecting a 40% increase compared to the 19,608 units sold in May 2023. The company’s robust performance is underpinned by the overwhelming response to its MPV and SUV lineup, enhanced customer-centric services, and expanded reach across both metropolitan and smaller regions.
Unprecedented Sales Surge and Strategic Growth
TKM’s strategic initiatives have paid off handsomely, leading to a stellar first half of the calendar year. From January to June 2024, the company sold 150,250 units, marking a 47% growth compared to 102,371 units sold during the same period in 2023. This surge underscores the success of TKM’s invigorated strategy, focused on delivering a delightful ownership experience and broadening its market reach.
Leadership Commentary
Commenting on the remarkable achievement, Sabari Manohar, Vice President of Sales-Service-Used Car Business at TKM, said, “Our product strategy and continued focus on offering a delightful ownership experience across all touchpoints have allowed us to maintain consistently strong performance. Notably, we achieved our highest ever monthly sales of 27,474 units in June, and the overall 47% growth for the Calendar Year highlights the success of our invigorated strategy.”
Star Performer: Urban Cruiser Taisor
One of the standout performers contributing to this growth is the newly launched Urban Cruiser Taisor. This model has exceeded expectations, with order intake doubling compared to the previous month. The Urban Cruiser Taisor’s growing popularity underscores Toyota’s expanding footprint in the SUV segment. Available in three engine options—1.0L Turbo, 1.2L Petrol, and E-CNG—the Taisor combines style, performance, fuel economy, and striking exterior design, making it a compelling choice for customers. Moreover, it is backed by Toyota’s renowned value-added services, tailored to meet the needs of Indian consumers.
Expanding Reach and Enhancing Customer Experience
TKM’s impressive sales surge is largely driven by strong consumer preference for its versatile and reliable SUVs and MPVs. The company’s strategic focus on rural areas has broadened its customer base, contributing significantly to the positive momentum. Beyond major cities, TKM has successfully penetrated smaller regions, enhancing accessibility and customer engagement.
Innovations in the Used Car Market
In line with offering new and innovative solutions to customers, TKM recently launched the Toyota Used Car Outlet (TUCO) in New Delhi, operating under the brand “Toyota U-Trust.” This initiative aims to provide high-quality, safe used cars, ensuring convenience, transparency, and peace of mind throughout the buying and selling process. This move not only reinforces TKM’s commitment to customer satisfaction but also strengthens its presence in the used car market.
Looking Ahead
With a strong foundation laid in the first half of 2024, Toyota Kirloskar Motor is poised to continue its upward trajectory. The company’s strategic focus on customer-centric services, innovative product offerings, and expansive reach positions it well for sustained growth in the coming months. As TKM continues to innovate and adapt to market demands, it remains dedicated to delivering exceptional value and driving customer satisfaction to new heights.
Sales Performance:
| Timeframe | June – 2024 | June – 2023 | Growth |
| Y-o-Y | 27,474 | 19,608 units | 40% |
| Timeframe | January – June 2024 | January – June 2023 | Growth |
| First 6 months of CY | 1,50,250 units | 1,02,371 units | 47% |
