For nearly five decades, the BMW 3 Series has epitomized the essence of the BMW brand, offering sporty driving pleasure in the premium midsize class. With the launch of the new BMW 3 Series Sedan and Touring models, BMW continues its legacy of innovation and design excellence.
A Legacy of Innovation and Performance
Since its debut in 1975, the BMW 3 Series has been a benchmark for sporty design, driving dynamics, and technological advancements in the premium midsize segment. The current-generation 3 Series is a testament to this ongoing evolution, showcasing significant updates in design, powertrain, digitalization, and equipment.
Enhanced Electric Range and Chassis Tuning
The new models boast increased electric ranges for their plug-in-hybrid variants, thanks to new high-voltage batteries, allowing up to 101 kilometers (63 miles) in the WLTP cycle. Additionally, new chassis tuning enhances the balance between sportiness and comfort, further refining the driving experience.
Cutting-Edge Digitalization
BMW Operating System 8.5, featuring the upgraded BMW iDrive with QuickSelect, underpins the new models’ advanced digital capabilities. This system provides intuitive operation and extended navigation functions, including Augmented View, elevating the digital experience for drivers and passengers alike.
Design Refinements Inside and Out
The exterior and interior of the new BMW 3 Series have received precise design modifications. New paint finishes and light-alloy wheels enhance the sporty elegance of the Sedan and Touring models. Inside, the newly designed steering wheels, instrument panel, and high-quality materials, such as the CraftedClarity glass applications, create an ambiance of premium modernity.
Global Launch and Production
The new BMW 3 Series Sedan and Touring models will be launched globally in July 2024. Production will take place at BMW Group Plant Munich, with additional production for the Sedan at BMW Group Plant San Luis Potosí in Mexico and the Tiexi plant in Shenyang, China, operated by BMW Brilliance Automotive (BBA).
Market Leadership and Wide Appeal
The BMW 3 Series remains a market leader in the premium midsize segment in China, Europe, and the USA. With over 20 million units sold globally, the 3 Series continues to be a cornerstone of BMW’s sales, accounting for a significant share of total deliveries in key markets.
Diverse Powertrain Options
The new BMW 3 Series offers a wide variety of power units, including four petrol engines, four diesels, and high-performance M models with six-cylinder in-line engines. The plug-in-hybrid variants have seen increasing popularity, bolstered by the latest battery and charging technology enhancements.
Awards and Recognition
The BMW 3 Series has garnered numerous prestigious awards, reflecting its dynamic qualities, reliability, and advanced features. Recent accolades include class wins in the “Auto Trophy” and “Best Cars” competitions in Germany.
Commitment to Sustainability
BMW’s dedication to reducing its carbon footprint is evident in the new 3 Series. Efficient drive systems, lightweight design, and renewable energy sources for production are integral to BMW’s strategy to cut lifecycle CO2 emissions by at least 40% by 2030 and achieve net-zero emissions by 2050.
Sporty Elegance and Modern Ambience
The new 3 Series models feature a progressive design with refined interiors. Options like new exterior paint finishes, 19-inch M light-alloy wheels, and advanced interior lighting enhance the driving experience. The latest-generation steering wheels and innovative seat materials add to the modern, sporty appeal.
Advanced Assistance and Connectivity
Equipped with a range of driving and parking assistance systems, the new 3 Series ensures enhanced comfort and safety. The latest BMW iDrive system, based on Operating System 8.5, offers intuitive control and access to digital services, improving the overall user experience.
M Performance Models: The Pinnacle of Sportiness
The M Performance models, including the BMW M340i xDrive and M340d xDrive, feature powerful six-cylinder engines, bespoke chassis setups, and distinctive M design elements. These models deliver a concentrated performance experience, both in driving dynamics and visual appeal.
BMW M Performance Parts
For enthusiasts looking to further enhance the sporty characteristics of their 3 Series, BMW offers a range of M Performance Parts, developed with BMW M GmbH’s motorsport expertise, to provide additional dynamic appeal and customization options.
The new BMW 3 Series Sedan and Touring models are set to redefine the premium midsize segment, continuing a legacy of innovation, performance, and cutting-edge technology.
