Mahindra Unveils the XUV700 AX5 Select: Affordable Luxury Redefined at ₹16.89 Lakh

Mumbai, May 22, 2024: Mahindra & Mahindra Ltd., India’s premier SUV manufacturer, has launched the new AX5 Select (AX5 S) variant of the XUV700, priced from ₹16.89 Lakh (ex-showroom). This latest offering aims to democratize luxury, delivering high-end features at a compelling price.

The AX5 Select variant is packed with premium features such as a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a spacious 7-seater layout. These amenities, often found in more expensive models, make the AX5 Select an outstanding choice for those seeking luxury without breaking the bank.

Accompanying the launch is a vibrant campaign with the tagline “Fast forward to the big league,” underscoring the leap in value and features that the AX5 Select offers. This campaign targets aspirational buyers who desire a luxury vehicle within a reasonable budget. The AX5 Select is positioned as an ideal blend of luxury, performance, and affordability, perfect for the new generation of achievers.

In line with its commitment to innovation, Mahindra continues to roll out new variants to cater to diverse customer needs. Recent additions include the 7-seater MX variant for the entry-level market and the Blaze limited edition of the AX7L trim. The Blaze edition features a striking Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, providing a bold and unique aesthetic.

To enhance the customer experience, Mahindra has significantly boosted its production capacity, reducing waiting times to typically between four to eight weeks depending on the variant.

The XUV700 has garnered a positive response in Mahindra’s international markets such as South Africa, Australia, Nepal, and New Zealand since its debut in 2022, establishing itself as a truly global SUV.

Pricing-

New launches marked in italics and bold

* Variants also available in AT at an additional cost of ₹ 1.6 Lakh

Key Features of AX5 Select (AX5 S):

• Skyroof: Experience the open sky with the panoramic sunroof.
• Dual HD 26.03 cm Screens: Infotainment and digital cluster screens provide a seamless driving experience.
• In-built Navigation: Native maps ensure you’re always on the right track.
• Adrenox with 75+ Connected Features: Stay connected with advanced technology.
• Personalized Greeting and Safety Alerts: Tailored greetings and alerts for enhanced safety.
• Amazon Alexa Built-in: Voice-controlled convenience on the go.
• Push Button Start: Easy and quick engine start with a button press.
• Wireless Android Auto™ and Apple CarPlay Compatibility: Seamless smartphone integration.
• AdrenoX Connect: One-year free subscription to stay connected.
• 6 Speakers with Sound Staging: Premium audio experience.
• 3rd Row AC: Comfortable climate control for all passengers.
• 2nd Row Seat with Armrest and Cup Holder: Enhanced comfort and convenience.
• 2nd Row 60:40 One-Touch Tumble: Flexible seating and easy access.
• Flexible Boot Space: 3rd row 50:50 split with recline for adaptable storage.
• LED DRL: Stylish and energy-efficient daytime running lights.
• 2nd Row Map Lamps: Convenient lighting for rear passengers.
• Tilt Adjustable Steering: Customize your driving position.
• Speed Sensitive Door Locks: Enhanced safety with automatic locking.
• Center Arm Rest with Storage: Extra storage space within easy reach.
• Bottle Holder in All Doors: Convenient storage for beverages.
• Adjustable Headrest for All 4 Window Seats: Comfort for every passenger.
• Follow Me Home Headlamps: Illuminates your path even after parking.
• Roof Lamp for 1st and 2nd Row: Bright interior lighting.
• MicroHybrid Technology: Improved fuel efficiency and performance.
• ISOFIX: Secure child seat anchorage system.
• Electrically Adjustable ORVMs: Easy adjustments for optimal viewing.
• Arrow-Head LED Tail Lamps: Distinctive and modern tail light design.
• Full-sized Wheel Covers: Complete and stylish wheel protection.