Mumbai, 7th May 2024: Magenta Mobility, a leader in electric mobility solutions, has teamed up with Switch Mobility, the electric vehicle subsidiary of the Hinduja Group, to launch 500 of the innovative SWITCH IeV4 electric Light Commercial Vehicles (eLCVs). This strategic partnership aims to revolutionize the last-mile and mid-mile delivery landscape across India. The collaboration was marked by the ceremonial handover and flag-off event, featuring Magenta Mobility’s Founder and CEO, Maxson Lewis, and Switch Mobility’s CEO, Mahesh Babu, alongside notable clients, symbolizing their shared commitment to advancing sustainable transportation.
Magenta Mobility will leverage Switch Mobility’s expertise in electric commercial vehicles to strengthen its intra-city logistics services nationwide. This alliance integrates Switch Mobility’s advanced eLCV technology with Magenta Mobility’s comprehensive logistics, charging, and technology services, creating a robust solution set to transform the electric vehicle logistics sector.
Maxson Lewis expressed his excitement for the partnership, emphasizing their joint mission to accelerate India’s transition toward eco-friendly logistics. “This collaboration reflects our dedication to pioneering safe, smart, and sustainable mobility solutions,” he noted. “These eLCVs, combined with our fleet management, charging, and tech platforms, offer immense opportunities for the logistics sector to embrace electrification.”
Mahesh Babu highlighted the global shift to electric mobility, affirming Switch Mobility’s leadership role. “Our SWITCH IeV4, India’s first eLCV in the 3.5-ton category, sets new standards with its advanced architecture, superior payload, and extended range. This partnership with Magenta Mobility is a pivotal moment in redefining sustainable transportation.”
The SWITCH IeV4 eLCV, with a 32.2 kWh battery and a payload capacity of 1700 kg, offers a spacious cargo hold and a 120 km range. Its powerful 60 kW motor and 230 Nm torque ensure high performance. The SWITCH iON telematics system enables smarter, more cost-effective fleet management, aligning perfectly with Magenta Mobility’s growth ambitions.
This collaboration also advances Magenta Mobility’s “Ab Ki Baar Dus Hazaar” initiative, aiming to deploy 10,000 electric vehicles by September 2025, underscoring a shared vision for a greener future.
