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Volkswagen India Revs Up Presence in Kashi: New 3S Dealership Drives Expansion in Uttar Pradesh

Volkswagen Passenger Cars India is accelerating its growth in Uttar Pradesh with the opening of a new 3S (Sales, Spares, and Service) dealership in Kashi. This new facility, located in the Pama Complex on Lahartara-Manduadih Road, Shivdaspur, Varanasi, is part of the brand’s strategic expansion across emerging markets in India.

With a sleek three-car display, the dealership showcases Volkswagen’s top-rated safety performers: the Virtus, Taigun, and the flagship Tiguan—all boasting a 5-star Global NCAP rating. This addition brings the total to 14 sales and 9 service facilities across 11 cities in Uttar Pradesh, enhancing the German automaker’s robust network in the region.

The Kashi dealership not only increases Volkswagen’s footprint to 208 sales and pre-owned car touchpoints and 142 service centers nationwide but also strengthens its commitment to democratizing safe mobility across 155 cities in India. Managed by a team of 45 highly skilled professionals, the facility is equipped to offer an exceptional ownership experience, featuring 14 service bays dedicated to comprehensive vehicle care including body, paint, and routine maintenance services.

During the inauguration, Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, emphasized the company’s focus on meeting the rising demand for premium, reliable vehicles. “The launch of our new touchpoint in Kashi highlights our commitment to expanding our reach in Tier 2 and Tier 3 cities, which now account for 35-40% of our sales,” Gupta said.

Sachin Talwar, Dealer Partner at Volkswagen Kashi, expressed his enthusiasm about joining forces with Volkswagen. “We are thrilled to bring Volkswagen’s premium mobility solutions to Kashi. The interest from customers has been significant, particularly for our safest models such as the Taigun, Virtus, and Tiguan,” Talwar noted.

Customers visiting the new dealership can also explore the latest additions to Volkswagen’s lineup, including the sporty Taigun GT Line and Taigun GT Plus Sport.

This strategic expansion by Volkswagen not only aims to meet the evolving demands of the Indian market but also ensures that the brand’s reliable and fun-to-drive vehicles are more accessible to a broader audience across the nation, promising a seamless and enjoyable driving experience for all.

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