Banerjee Nissan Showroom and Service Workshop Set to Redefine Automotive Excellence
Durgapur, April 24, 2024: In a bold move signaling its steadfast commitment to the Indian market, Nissan Motor India Pvt. Ltd. (NMIPL) has unveiled a dynamic new dealership and service workshop in Durgapur, West Bengal. Named Banerjee Nissan, these cutting-edge facilities boast a total area of 16,912 sq. ft., setting the stage for an elevated automotive experience in the region.
The unveiling of the Banerjee Nissan showroom and service workshop marks a significant milestone for Nissan’s expansion strategy, bringing the total touchpoints in West Bengal to 10. With this latest addition, Nissan’s national network now surpasses 270 touchpoints, solidifying its position as a formidable player in the Indian automotive landscape.
Spanning an impressive 6,822 sq. ft., the Banerjee Nissan showroom stands as a beacon of automotive innovation, showcasing Nissan’s latest lineup with flair. Meanwhile, the state-of-the-art service workshop, sprawling across over 10,090 sq. ft., stands ready to provide unparalleled maintenance and support services to Nissan customers in Durgapur and beyond.
Saurabh Vatsa, Managing Director of Nissan Motor India Pvt Ltd (NMIPL), expressed his enthusiasm for the launch, stating, “We are delighted to open two new touchpoints for our customers in Durgapur. Banerjee Nissan’s showroom and service workshop will serve as hubs of automotive excellence designed to deliver exceptional service and unparalleled experiences to our customers.”
With a focus on exceeding expectations, Nissan aims to set new benchmarks in customer satisfaction and forge lasting relationships with each valued customer. Vatsa further outlined Nissan’s ambitious plans for expansion, aiming to surpass 300 touchpoints by March 2025, underscoring the brand’s commitment to growth and innovation.
The inauguration of Banerjee Nissan comes on the heels of Nissan’s recent expansions in New Delhi and nationwide, demonstrating the brand’s agility and responsiveness to evolving customer needs. Notably, Nissan expanded its popular Magnite family with the introduction of the Magnite EZ-Shift and Magnite Kuro Special Edition in October 2023, offering customers a range of benefits tailored to diverse preferences.
Aligned with its commitment to meeting evolving customer needs, Nissan Motor India operates on a Phygital distribution approach, seamlessly integrating offline and online channels to provide customers with a hassle-free, one-stop solution for all their automotive needs. This innovative approach reflects Nissan’s dedication to delivering a convenient and holistic experience to its valued customers, setting a new standard for automotive retail in India.
