Modena, Italy – April 15, 2024 – Maserati illuminated the night sky with a spectacle dubbed “Made in Thunder”, a high-voltage event introducing the luxury automotive world to its electrifying future under the banner of Folgore. This grand showcase, dripping with creativity and the promise of innovation, heralded the launch of the GranCabrio Folgore, marking Maserati’s audacious step into a fully electric era.
The evening began with an immersive sound experience crafted by the famed Italian artist Dardust, setting the stage for a transformative journey into the twilight of a new age, the Folgore era. Italian cinema’s shining star, Matilda De Angelis, alongside renowned astrophysicist Edwige Pezzulli, took the helm, steering the event through the rich tapestry of Maserati’s 110-year legacy, intertwining it with the spirit of Italian excellence symbolized by the birthdate of Leonardo Da Vinci.
At the heart of the event was the unveiling of the GranCabrio Folgore, a masterpiece of modern engineering and the embodiment of Italian craftsmanship. As the first fully electric convertible in the luxury segment and the quickest on the market, the GranCabrio Folgore stands as a testament to Maserati’s commitment to innovation, combining a sleek design with unmatched performance and environmental consciousness.
Following the reveal, Klaus Busse, Maserati’s Head of Design, and CEO Davide Grasso, took attendees on a deeper dive into what makes the GranCabrio Folgore not just a car, but a beacon of the future. From its mesmerizing Liquid Rose Gold hue and Titan Grey soft top to the eco-conscious Denim and Ice interiors, the GranCabrio Folgore represents the zenith of Maserati’s Fuoriserie customisation program.
Grasso’s closing remarks resonated with the gathered audience, as he underscored the inseparable bond between Maserati and the essence of Italian innovation and artistry. The thunderous echo of Folgore, he proclaimed, is not just the sound of Maserati’s future, but a clarion call to the dawn of an electrifying new chapter in the luxury automotive narrative.
In an event where art, science, and technology converged, “Made in Thunder” was not just an announcement of a new product, but a declaration of a new era. Maserati, with the introduction of the GranCabrio Folgore, reasserts its pioneering spirit, steering the wheel towards a sustainable, electrified future, without forsaking the thrill and elegance that have defined its legacy.
