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Genesis Electrifies the Future: Unveils Neolun and GV60 Magma Concepts in New York

NEW YORK, March 25, 2024 — In a groundbreaking showcase at Genesis House New York, Genesis has propelled its brand into the future with the debut of two electrifying concept vehicles: the Neolun and the GV60 Magma, alongside the inauguration of its ambitious high-performance Magma program.

The unveiling signals a bold leap for Genesis, marrying the epitome of luxury with cutting-edge technology. The Neolun, Genesis’ first full-size electric SUV concept, redefines the essence of premium hospitality on wheels, boasting an innovative design and technological prowess. Meanwhile, the GV60 Magma Concept car, part of the wider Genesis Magma program, heralds the brand’s foray into high-performance vehicles, promising an unparalleled blend of speed, luxury, and exhilarating driving experiences.

Neolun: A Moonlit Symphony of Technology and Tradition

Dubbed Neolun, merging ‘neo’ (new) and ‘luna’ (moon), the concept encapsulates Genesis’ vision for the future, seamlessly blending innovation with the warmth of Korean hospitality. Inspired by Korea’s moon-shaped porcelain jars, the Neolun Concept stands as a testament to timeless design and craftsmanship.

With its reductive design philosophy, the Neolun features B-pillarless coach doors, offering an expansive interior space and effortless access. The concept’s exterior is a study in elegance, adorned with a two-tone “Midnight Black” and “Majestic Blue” scheme, reminiscent of Korea’s night sky. Its interiors are a modern homage to Korea’s “ondol” heating tradition, ensuring unparalleled comfort with radiant heating systems, while the swiveling front-row seats and advanced sound architecture promise a sensory and immersive experience.

Magma: Igniting the Flame of High-Performance Luxury

The Magma program, inspired by the volcanic energy, marks Genesis’ entry into high-performance automotive design, with the GV60 Magma Concept leading the charge. Envisioned in collaboration with racing icon Jacky Ickx, the program aims to blend aesthetic finesse with robust performance across Genesis’ lineup, beginning with the GV60 Magma Concept.

The GV60 Magma elevates the design language of Genesis’ first dedicated EV model, featuring enhanced battery and motor technology for a dynamic and powerful driving experience. Its design considers aerodynamics, chassis stability, and thermodynamics, ensuring a sporty yet comfortable ride. The interior, decked in nappa and suede leather with iconic orange and titanium grey accents, mirrors the car’s exterior vigor, promising a luxurious and adrenaline-fueled journey.

A New Chapter in Genesis’ Legacy

The introduction of the Neolun and GV60 Magma concepts, alongside the Magma program, not only underscores Genesis’ commitment to innovation and luxury but also signals a new era in automotive design. With these advancements, Genesis continues to challenge the conventions of the automotive world, promising a future where design, technology, and performance converge.

Displayed alongside the GV80 Coupe Concept, G80 Magma Special, and X Gran Berlinetta Concept, these new additions will be showcased at the 2024 New York International Auto Show, marking a pivotal moment in Genesis’ journey towards redefining luxury and performance for the modern era.

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