OXFORD, March 11 – MINI Plant Oxford, the historic home of the iconic MINI brand, has proudly announced the commencement of production for the highly anticipated fifth generation MINI Cooper. The landmark event was celebrated with a special ceremony attended by Stefanie Wurst, Head of MINI, alongside enthusiastic plant associates. In a tribute to the brand’s rich heritage, Charlie Cooper, the grandson of the legendary John Cooper, had the honor of driving the first three-door model off the production line, marking a significant moment in the brand’s history.
This production launch not only represents a nod to the past but also a bold step into the future, blending MINI’s traditional charm with cutting-edge technology and design. The Plant Oxford team was joined by Stefanie Wurst for the celebration, underscoring the brand’s commitment to its roots and its vision for the future of motoring. “Today marks the dawn of a new chapter for MINI, reinforcing our dedication to the art of craftsmanship and the joy of driving,” stated Wurst. “Plant Oxford is at the heart of our brand, and it’s thrilling to see this new generation come to life here.”
Dr. Markus Grüneisl, Head of Plants Oxford and Swindon, echoed this sentiment, expressing excitement for the introduction of the new MINI Cooper to the production lines. “The new MINI Cooper plays a pivotal role for our team and the UK’s manufacturing landscape. Producing this beloved car, which holds a special place in the hearts of many around the globe, fills us with pride,” he remarked.
The launch of the latest MINI Cooper signifies a continuation of the UK’s legacy in building the renowned car. The collaborative effort of all three BMW Group UK manufacturing sites has been crucial, with BMW Group Plant Swindon supplying body pressings and sub-assemblies, and BMW Group Plant Hams Hall in North Warwickshire producing the state-of-the-art petrol engines. The culmination of these efforts takes place at MINI Plant Oxford, where the final assembly breathes life into the new MINI Cooper.
Since the debut of the first modern MINI in 2001, Britain has seen the production of over 4.4 million MINIs, including 150,000 MINI Electric models between 2019 and 2023. The MINI Oxford plant’s exceptional flexibility and expertise have cemented its role as a cornerstone of the BMW Group’s production network. Looking ahead, the plant is gearing up to manufacture two new all-electric MINI models starting in 2026, reflecting the BMW Group’s substantial investment in its UK manufacturing facilities.
The latest MINI Cooper, introduced last month, joins the new MINI family alongside the MINI Cooper Electric and the new MINI Countryman. With its blend of traditional design elements and innovative technology, the new model variants, the MINI Cooper C and the performance-enhanced MINI Cooper S, promise to deliver an unparalleled driving experience. Featuring a minimalist interior with a focus on a revolutionary circular OLED display, the new Vescin steering wheel, and the toggle bar, the new MINI Cooper is set to hit the market with a starting price of £22,300 RRP (INR 23.61 lakh), with the first deliveries expected in spring 2024.
