In an event that marries power, elegance, and a touch of desert dust, the Middle East witnessed an extraordinary spectacle: an all-female convoy taking on the challenge of driving from the skyscraper-studded skyline of Dubai to the serene vastness of Ras Al Khaimah. Dubbed #SHEdrivesalambo, this road trip turned heads and broke norms, all behind the wheel of the Lamborghini Urus S, the Super SUV that’s stealing the hearts of women across the region.
Kicking off in Sant’Agata Bolognese/Dubai on March 4th, 2024, the event showcased not just the thrill of driving over 400 kilometers of diverse terrain but also Lamborghini’s commitment to shattering stereotypes and embracing forward-thinking ideals. From the glittering cityscapes of Dubai to the majestic peaks of Jebel Jais and the untouched beauty of the Al Wadi desert, the journey was nothing short of spectacular.
The two-day escapade wasn’t just about putting the pedal to the metal; it offered an immersive dive into the Lamborghini ethos. Participants engaged in workshops on innovation, explored personalization through the Ad Personam program, and enjoyed the high life dining at Puro 1484, the UAE’s loftiest restaurant, perched at an impressive 1,484 meters above sea level.
The star of the show, the Urus S, flexed its muscles with a twin-turbo V8 engine that boasts 666 CV, propelling from 0 to 100 km/h in a blistering 3.5 seconds. This wasn’t just a drive; it was an assertion of luxury, versatility, and unparalleled performance, wrapped in a design that screams sophistication and sportiness. With endless customization options, the Urus S stood as a testament to Lamborghini’s vision of delivering unique experiences to its diverse clientele.
This thrilling venture marks another chapter in the #SHEdrivesalambo narrative, a global initiative by Automobili Lamborghini to champion diversity, equity, and inclusion. According to Paolo Sartori, Regional Head for the Middle East and Africa, the event underscored Lamborghini’s dedication to broadening its appeal and debunking outdated stereotypes.
As the dust settles on this remarkable journey, one thing is clear: when it comes to adventure, empowerment, and breaking the mold, #SHEdrivesalambo and the women behind the wheel are steering the conversation in exciting new directions.
