In a striking move to elevate urban SUV standards, SEAT has announced the launch of the FR Limited Edition for its best-selling model, the SEAT Arona. This limited edition brings an infusion of exclusivity with new exterior and interior color schemes, designed to captivate both enthusiasts and new customers alike.
Rooted in Barcelona, the SEAT Arona has been a beacon of innovative design and production at the brand’s headquarters in Martorell. Since its debut, the Arona has redefined the urban SUV segment with its robust exterior and rejuvenated interior aesthetics. The FR Limited Edition takes this to a new pinnacle, offering an unparalleled blend of style and off-road capability.
The SEAT Arona, a dominant force in the market since its inception in 2017, has seen remarkable success, with over half a million units sold. In 2023, it proudly stood as SEAT’s flagship model, with an impressive sales record of 89,000 units, marking a substantial 25.3% increase from the previous year.
Sven Schuwirth, SEAT’s Vice-President for Sales and Marketing, emphasizes the Arona’s role as a trailblazer in the urban SUV domain. The FR Limited Edition, he notes, is a testament to SEAT’s commitment to delivering vehicles that resonate with the dynamics of urban life. The edition introduces a series of aesthetic enhancements, both inside and out, echoing the spirit of city adventure.
The FR Limited Edition is not just about looks; it’s a holistic upgrade. The exterior boasts an exclusive Graphene Grey color option, complemented by a selection of other hues and striking 18” Cosmo Grey alloy wheels. The interior is equally impressive, with new optional textile Bucket seats that promise dynamic comfort. Grey-colored air vents and dark aluminum matt door and console mouldings seamlessly integrate the exterior’s elegance into the cabin.
SEAT’s dedication to local craftsmanship shines through in the Arona FR Limited Edition, which is meticulously designed, developed, and produced in Barcelona. This latest marvel in SEAT’s lineup will be available for urban adventurers starting Q1 2024, promising a blend of luxury, performance, and a unique personality that is bound to turn heads in the urban jungle.
