Mumbai, the city that never sleeps, is all geared up to host the most electrifying bash of the year—BMW’s Joytown Festival. Coming back with a bang for its second edition on 12-13 April 2024, the Mahalaxmi Racecourse is where the magic unfolds. The festival promises an exhilarating mix of high-octane driving experiences, pulsating beats from world-renowned artists like The Chainsmokers and Diljit Dosanjh, and a gastronomical journey that’s bound to leave attendees in awe.
Vikram Pawah, the enthusiastic President of BMW Group India, couldn’t contain his excitement, “We’re thrilled to bring back Joytown to Mumbai! It’s a festival that perfectly captures the essence of BMW, MINI, and BMW Motorrad, marrying our commitment to automotive innovation with the dynamic world of music. Get ready for an unforgettable adventure where cutting-edge technology dances to the rhythm of electrifying tunes.”
Joytown is not just any festival—it’s a holistic experience where BMW, MINI, and BMW Motorrad come together to showcase a symphony of cars, bikes, music, entertainment, and culinary delights. Attendees can witness the prowess of BMW xDrive in a specially curated track, bask in the glory of a grand live performance stage featuring global sensations, and explore a rich musical tapestry spanning genres from Indie to Electronic.
Curated by the live entertainment powerhouse BookMyShow Live, the festival’s lineup is nothing short of spectacular, ensuring an evening of unforgettable melodies and beats. With early bird tickets starting at INR 3999 and free entry for kids under 10, it’s a call to all music and driving aficionados to book their spots for this grand celebration.
The festival is divided into zones, each promising a unique brand experience. From the adrenaline-fueled BMW zone featuring the entire range of BMW products to the creative and progressive MINI zone, and not forgetting the BMW Motorrad zone, where the spirit of motorbike culture comes alive with a comprehensive showcase of bikes, accessories, and a Beer Garden.
But that’s not all—Joytown also offers a tantalizing array of food options, from food truck delicacies to refreshing stops at the Beer Garden, ensuring that your taste buds are as thrilled as your ears and eyes.
So, buckle up, Mumbai! Joytown is here to take you on a whirlwind ride of joy, music, and culinary delights like never before.
