Gurugram, December 29, 2023 – In a significant branding move, Hyundai Motor India Ltd. (HMIL) announced the appointment of the globally acclaimed Indian actress Deepika Padukone as its new Brand Ambassador. Deepika, celebrated for her extensive work in Indian and international cinema, is acknowledged as one of the top 100 Influential People by Time magazine, highlighting her profound connection with audiences worldwide.
Mr. Tarun Garg, COO of Hyundai Motor India, expressed his enthusiasm about the partnership, noting Deepika’s diverse appeal and her alignment with Hyundai’s dynamic brand values. “Deepika’s global influence and illustrious career embody the spirit of Hyundai Motor India. We see her as the ideal figure to connect our innovative automotive offerings with the aspirations of a young and dynamic demographic,” Garg stated.
Deepika Padukone, an icon in the Bollywood industry, expressed her excitement about joining Hyundai. “It’s an honor to collaborate with Hyundai, a brand that stands for innovation and excellence. I’m thrilled about Hyundai’s commitment to breaking barriers in the traditionally male-dominated automotive industry and fostering inclusivity,” Padukone remarked.
The partnership aims to harness Deepika’s strong emotional bond with her audience, reinforcing Hyundai’s commitment to style, performance, and a unique driving experience. Her 16-year career, featuring over 30 films, including international hits like “XXX: Return of Xander Cage,” resonates with Hyundai’s ambition to connect with a diverse customer base.
This collaboration with Deepika Padukone is expected to bring a fresh, elegant perspective to Hyundai Motor India, blending her star power with Hyundai’s sophisticated vehicle designs. The alliance promises to create a narrative that inspires automotive enthusiasts and broadens Hyundai’s appeal among various demographics.
