New Delhi: BYD India has announced a new set of festive-season benefits on select electric vehicles, offering customers finance rates starting at 7.77%, charging coupons, complimentary maintenance and extended warranty coverage of up to 200,000 km.
The offers, introduced under the ‘Celebrate Your Dreams with BYD’ campaign, will be available from August 2026 on eligible BYD models and variants across India.
The announcement comes as automakers prepare for India’s festive buying season, traditionally one of the busiest periods for new-car purchases. For electric vehicle manufacturers, the season also brings an opportunity to convince buyers that switching from fuel pumps to charging plugs need not come with an intimidating ownership bill.
What BYD Customers Will Get
Customers purchasing eligible BYD vehicles can avail charging coupons on select variants, along with a complimentary two-year maintenance package.
The company is also offering extended warranty coverage of up to 200,000 km, while financing schemes will carry interest rates starting from 7.77%.
Every eligible purchase will additionally include a BYD festive gift hamper, according to the company.
The precise benefits will depend on the model, variant, city, dealership and vehicle availability. Terms and conditions will apply.
Commenting on the announcement, Rajeev Chauhan, Head of Electric Passenger Vehicle (EPV) Business, BYD India, said:
“India’s festive season is an important time for many customers to make mobility choices for their families. At BYD, we remain focused on delivering advanced technology, safety, reliability and a strong ownership experience through our electric vehicle portfolio.
Through ‘Celebrate Your Dreams with BYD’, we aim to make the transition to electric mobility more accessible for customers. As families across the country mark new beginnings during the festive season, BYD remains committed to offering advanced technology, safety and ownership confidence through its electric vehicle portfolio, while supporting the broader shift towards sustainable mobility.”
EV Makers Target Ownership Costs
The festive campaign comes as India’s electric vehicle market continues to develop, with buyers increasingly considering factors beyond the initial purchase price, including charging costs, maintenance, warranty protection and financing.
By bundling these elements into its festive programme, BYD is attempting to strengthen the overall ownership proposition rather than relying only on direct vehicle discounts.
The approach also reflects a broader shift in the EV market, where manufacturers are increasingly using financing, charging support and after-sales packages to reduce some of the practical concerns associated with moving to electric mobility.
BYD said it has sold more than 17 million New Energy Vehicles globally and has a customer base of more than 15,000 in India. The company has been expanding its presence in India’s premium electric vehicle segment through its passenger-vehicle portfolio.
While festive incentives remain a familiar fixture of India’s automobile market, their growing use in the EV segment highlights how competition is increasingly moving beyond range and performance. Financing costs, warranty coverage, charging support and after-sales expenses are becoming just as important in persuading customers to make the electric switch.
