Surat just got a little more glamorous—and a lot more minimalistic. In what can only be described as a showroom-meets-art-gallery-meets-“please don’t touch the walls” experience, JSW MG Motor India has inaugurated its largest MG Select Experience Centre in the diamond city, marking a bold new chapter in India’s evolving automotive luxury scene.
Located in the upscale New City Light area, this new facility isn’t your typical “sir, please sit, chai le aaiye” dealership. Instead, MG Select is built on the philosophy of ‘Reimagining Luxury’, where cars are not just displayed—they are curated. Think white spaces, earthy tones, and a layout so clean it might make Marie Kondo proud.
The Surat centre is part of MG’s growing premium footprint, now spanning 14 experience centres across 13 key cities in India. And these aren’t just showrooms—they are carefully crafted environments designed to offer a sensorial, personalized and tech-forward journey for buyers who expect more than just horsepower and EMI calculations.
At the heart of this artistic setup are two headliners: the futuristic MG Cyberster and the stately MG M9. The Cyberster, often dubbed the “World’s Fastest MG,” brings serious performance credentials with a claimed 0–100 km/h sprint in just 3.2 seconds and a driving range of 580 km. Priced at ₹74.99 lakh (ex-showroom), it’s the kind of car that makes traffic signals feel like launch control opportunities.
On the other end of the spectrum sits the MG M9, a luxury limousine priced at ₹69.90 lakh (ex-showroom), designed for those who prefer being chauffeured while contemplating life—or at least Surat’s traffic—from the comfort of plush rear seats.
Milind Shah, Head – MG Select, JSW MG Motor India, highlighted the brand’s rapid rise in the luxury EV segment, noting that MG has already secured its position as the second-largest player in this space. He emphasized that Surat, with its growing appetite for luxury, is the perfect stage for MG’s premium ambitions.
Echoing this sentiment, Sonam Jain, Dealer Principal of MG Select Surat, described the centre as more than just a retail space. It’s a community-driven hub where customer aspirations meet curated luxury—basically, where your dream car gets the VIP treatment before you do.
With MG Select, the brand is clearly shifting gears—from selling cars to staging experiences. And if this Surat centre is anything to go by, buying a luxury EV in India might soon feel less like a transaction and more like attending an exclusive art exhibition… where you can actually drive the exhibits home.
