In a country where personalisation now extends from smartphone wallpapers to wedding invitations, Maserati India has taken customisation to an entirely new level—delivering two exclusive Fuoriserie commissions that prove luxury cars can be as personal as a signature suit.
On 4 March 2026, the Italian luxury marque celebrated a milestone moment in India’s bespoke automotive space with the delivery of two uniquely crafted machines: a custom Maserati Grecale in New Delhi and a bespoke GranCabrio Trofeo in Ahmedabad. Each car, created through Maserati’s ultra-exclusive Fuoriserie program, was designed as a one-of-one expression of its owner’s personality—essentially turning the vehicle into a rolling art gallery.
A Rose-Gold Grecale That Could Make Jewellery Jealous
At Maserati’s North India dealership in New Delhi, the country’s first bespoke Grecale GT arrived looking less like an SUV and more like a luxury sculpture on wheels.
Finished in the stunning Rose Gold Liquid Metal, an exclusive shade from the Fuoriserie Futura Collection, the SUV radiates a futuristic elegance that might make even high-end jewellery blush. The sophisticated exterior is complemented by 20-inch forged Etere wheels and striking red brake calipers, ensuring that performance and style walk hand-in-hand.
Inside, the cabin is equally dramatic. Rich red leather seats contrast beautifully against a Nero dashboard and headlining, while open-pore Radica wood trim introduces a warm, organic touch to the otherwise modern environment. The result is an interior that feels equal parts luxury lounge and Italian design studio.
An Open-Top GranCabrio That Defines Grand Touring
Meanwhile in Ahmedabad, Maserati West India delivered a breathtaking GranCabrio Trofeo, the brand’s iconic open-top grand tourer, customised to perfection.
Dressed in Blu Royale, a deep and elegant shade from the Fuoriserie Corse Collection, the convertible exudes timeless sophistication. The visual drama continues with staggered 20-inch front and 21-inch rear Astreo Design forged wheels, finished in diamond-cut matte dark Myron.
Inside the cabin, Nero leather upholstery is accented with Rosso stitching flowing across the seats, dashboard and door panels. The sporty luxury atmosphere is further enhanced by matte carbon-fibre weave trim, subtly reminding occupants that beneath the elegance lies a true Maserati performance machine.
Tailor-Made Luxury Finds a Growing Audience in India
Commenting on the milestone deliveries, Maher Abdalla, Managing Director – Maserati Middle East, Africa, Turkey & India, noted that the Fuoriserie program represents the purest form of the brand’s philosophy.
“Fuoriserie represents the highest expression of Maserati. These two commissions in New Delhi and Ahmedabad reflect how Indian clients are embracing true tailor-made luxury, transforming each car into a personal statement of design, craftsmanship and individuality.”
And judging by the increasing demand for bespoke experiences among India’s luxury buyers, this might just be the beginning of many more such rolling masterpieces.
Fuoriserie: Where Cars Become Canvases
The Maserati Fuoriserie program allows customers to step beyond the conventional options list and instead design their car almost from scratch—choosing unique colours, materials, trims and finishes to craft something truly individual.
The initiative operates under Bottega Fuoriserie, a creative ecosystem that combines the craftsmanship heritage of Maserati and Alfa Romeo. The program spans multiple creative realms—from historically faithful restorations and limited-edition “few-offs” to experimental material research and motorsport-inspired innovations.
It’s essentially a dialogue between tradition and future technology—where heritage craftsmanship meets modern design imagination.
The Atelier Experience in India
Indian customers can now access the Fuoriserie atelier experience through Maserati showrooms across the country. The process transforms the act of buying a car into a collaborative creative journey, where owners work closely with Maserati designers to bring their vision to life.
Because in the world of ultra-luxury automobiles, sometimes choosing a colour from a catalogue simply isn’t enough.
And when it comes to Fuoriserie, Maserati’s message is clear:
If your imagination can dream it, they can probably paint it, stitch it—or even sculpt it into carbon fibre.
