Spread across 6,000 sq. ft. at Audi Hyderabad Central, VVC Park View, Road No. 1, Jubilee Hills, the new showroom blends digital integration, immersive display zones and personalized consultation areas — essentially a place where buying a luxury car feels closer to configuring a spacecraft (with better leather options).
A Showroom That Thinks Like a Studio
Built around Audi’s Global Progressive Showroom Concept, the facility is structured into themed experience zones that guide customers through the buying journey:
- Progressive Lab – showcasing Audi’s Vorsprung DNA and innovation story
- The Stage – spotlighting new and flagship Audi models
- Library Unit – consultation-focused configuration space
- Open Lounge – relaxed interaction and hospitality area
- Floating Car Display – a 360-degree visual platform where cars appear to “hover,” because standing still is apparently too mainstream
The design emphasizes open architecture, digital interfaces and curated merchandise, creating what Audi calls a more intuitive and people-centric retail experience.
Bigger Net in a Fast Luxury Pond
Hyderabad continues to grow as a strong luxury car market, powered by its IT ecosystem, startup wealth and executive buyer base. The second showroom aims to reduce wait times, increase accessibility and give customers more reasons to say, “Let’s just go see it once” — which is historically how many luxury purchases begin.
According to Balbir Singh Dhillon, Brand Director, Audi India, the new facility reflects the company’s broader growth push:
“The inauguration of our second Audi showroom in Hyderabad marks an important milestone in our India growth strategy. Designed with the Progressive Showroom Concept, it delivers a memorable and personalized experience. Hyderabad holds immense potential for luxury automobiles, driven by its thriving IT sector and discerning customer base.”
Pre-Owned Luxury & After-Sales Muscle Added
Alongside the main showroom, Audi has also added a dedicated Audi Approved: plus and service facility at Gachibowli, strengthening its ownership ecosystem:
- 2,000 sq. ft. Audi Approved: plus showroom
- Display for 5 certified pre-owned cars
- 13,000 sq. ft. service center
- 14 service bays
- Audi-trained technicians and factory-approved diagnostic tools
This ensures customers can buy new, upgrade used, and maintain their cars within the same brand universe — like a luxury ecosystem with better parking.
Dealer Principal Vikas Chowdary, Audi Hyderabad Central, noted that the goal is to match global standards while tailoring the experience to local customer preferences and expectations.
Network & Portfolio Update
Audi India currently operates 67 touchpoints nationwide and plans further expansion this year. Its India portfolio includes:
- Audi A4, A6
- Audi Q3, Q3 Sportback
- Audi Q5, Q7, Q8
- Audi S5 Sportback
- Audi RS Q8
In short: Hyderabad now has another high-tech temple of four rings — and this one comes with a floating car. Which is probably the closest most of us will get to anti-gravity engineering with EMI options.
Audi India has expanded its luxury retail footprint in South India with the inauguration of its second showroom in Hyderabad, introducing the brand’s global Progressive Showroom Concept to one of India’s fastest-growing premium car markets. The new facility at Jubilee Hills is designed to be less of a dealership and more of an interactive tech-lifestyle lounge — where cars are stars and customers get front-row seats.
Spread across 6,000 sq. ft. at Audi Hyderabad Central, VVC Park View, Road No. 1, Jubilee Hills, the new showroom blends digital integration, immersive display zones and personalized consultation areas — essentially a place where buying a luxury car feels closer to configuring a spacecraft (with better leather options).
A Showroom That Thinks Like a Studio
Built around Audi’s Global Progressive Showroom Concept, the facility is structured into themed experience zones that guide customers through the buying journey:
- Progressive Lab – showcasing Audi’s Vorsprung DNA and innovation story
- The Stage – spotlighting new and flagship Audi models
- Library Unit – consultation-focused configuration space
- Open Lounge – relaxed interaction and hospitality area
- Floating Car Display – a 360-degree visual platform where cars appear to “hover,” because standing still is apparently too mainstream
The design emphasizes open architecture, digital interfaces and curated merchandise, creating what Audi calls a more intuitive and people-centric retail experience.
Bigger Net in a Fast Luxury Pond
Hyderabad continues to grow as a strong luxury car market, powered by its IT ecosystem, startup wealth and executive buyer base. The second showroom aims to reduce wait times, increase accessibility and give customers more reasons to say, “Let’s just go see it once” — which is historically how many luxury purchases begin.
According to Balbir Singh Dhillon, Brand Director, Audi India, the new facility reflects the company’s broader growth push:
“The inauguration of our second Audi showroom in Hyderabad marks an important milestone in our India growth strategy. Designed with the Progressive Showroom Concept, it delivers a memorable and personalized experience. Hyderabad holds immense potential for luxury automobiles, driven by its thriving IT sector and discerning customer base.”
Pre-Owned Luxury & After-Sales Muscle Added
Alongside the main showroom, Audi has also added a dedicated Audi Approved: plus and service facility at Gachibowli, strengthening its ownership ecosystem:
- 2,000 sq. ft. Audi Approved: plus showroom
- Display for 5 certified pre-owned cars
- 13,000 sq. ft. service center
- 14 service bays
- Audi-trained technicians and factory-approved diagnostic tools
This ensures customers can buy new, upgrade used, and maintain their cars within the same brand universe — like a luxury ecosystem with better parking.
Dealer Principal Vikas Chowdary, Audi Hyderabad Central, noted that the goal is to match global standards while tailoring the experience to local customer preferences and expectations.
Network & Portfolio Update
Audi India currently operates 67 touchpoints nationwide and plans further expansion this year. Its India portfolio includes:
- Audi A4, A6
- Audi Q3, Q3 Sportback
- Audi Q5, Q7, Q8
- Audi S5 Sportback
- Audi RS Q8
In short: Hyderabad now has another high-tech temple of four rings — and this one comes with a floating car. Which is probably the closest most of us will get to anti-gravity engineering with EMI options.
