Pune: Buying a premium SUV in India is no longer just about horsepower, leather seats, or how confidently it climbs a mountain—it’s also about how calmly you sleep at night thinking about service bills. Understanding this perfectly, Jeep India has introduced Jeep Confidence 7, a long-term ownership program that aims to make Compass and Meridian owners feel… well, confidently relaxed for the next seven years.
Designed exclusively for the Jeep Compass and Jeep Meridian, the new program combines warranty, maintenance, roadside assistance, buyback assurance, and priority service into one neatly packed ownership umbrella. Think of it as a Swiss Army knife for SUV ownership—minus the sharp surprises.
What Exactly Is Jeep Confidence 7?
At its core, Confidence 7 is Jeep’s answer to a simple customer question: “Can my SUV ownership be premium even after five years?”
The answer, according to Jeep, is a confident yes—with benefits that extend up to 7 years, ensuring predictable costs, fewer headaches, and a much happier relationship with your service advisor.
And yes, Jeep is clearly flexing its legacy here—over eight decades of rugged credibility, now backed by spreadsheets that won’t scare you.
Seven Benefits That Actually Deserve the Name
1. Assured Buyback (ABB)
Worried about resale value? Don’t be. Jeep promises up to 60% of the ex-showroom price as guaranteed future value (based on tenure and mileage). Market ups, downs, and mood swings—handled.
Available via authorized Jeep dealers.
2. Long-Term AMC That Costs Less Than Tea & Samosa
Annual Maintenance Contract starts at ~₹38 per day, offering:
- Predictable service costs
- Subsidised maintenance
- Savings of up to 33% on scheduled service parts and labour
Yes, your SUV now costs less per day to maintain than your snack budget.
3. Extended Warranty up to 7 Years
Critical components covered for the long run, with transferable warranty—a big plus when it’s time to sell.
4. Courtesy Edge
If non-accidental repairs take more than two days, Jeep offers a loaner vehicle or taxi support. Because life doesn’t pause when your SUV is at the workshop.
5. Priority Ownership & Express Service
Fast-lane service access and 90-minute service turnaround for select jobs. Coffee break optional, waiting room naps not mandatory.
6. 7-Year Roadside Assistance (RSA)
From city traffic to cross-country adventures, help is just a call away—ideal for owners who believe road trips are therapy.
7. Jeep Lifestyle Merchandise Voucher
₹2,000 worth of Jeep Gear Store merchandise. Because owning a Jeep is also a lifestyle—badges, caps, and bragging rights included.
Pricing That Makes Long-Term Sense
The entire Confidence 7 package starts at:
- ₹41,926 for the Compass
- ₹47,024 for the Meridian
Considering what’s bundled in, this is less “optional extra” and more “financially responsible adulting.”
What Jeep India Says
Announcing the program, Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said:
“Jeep Confidence 7 reflects our unwavering promise to our customers—an elevated, dependable ownership experience that stands true to the Jeep brand’s heritage of trust. Customers today seek transparency, long-term value, and effortless service engagement. With Jeep Confidence 7, we are amplifying assurance, convenience, and peace of mind throughout the ownership journey.”
The Bigger Picture
With Jeep Confidence 7, Jeep India isn’t just selling SUVs—it’s selling reassurance. In a market where long-term ownership costs increasingly influence buying decisions, this program strengthens Jeep’s positioning around capability, safety, dependability, and value retention.
Because when you buy a Jeep, the adventure shouldn’t end at the showroom—and the confidence shouldn’t expire with the warranty.
