New Delhi: What started as a sleepy September ended like a Diwali firecracker show for India’s auto retail industry. The Federation of Automobile Dealers Associations (FADA) has released its Vehicle Retail Data for September 2025 and Navratri festivities — and the numbers read like the box office report of a festive blockbuster.
After three quiet weeks where customers waited on the sidelines, the implementation of GST 2.0 and the onset of Navratri turned showrooms into mini-melas. Overall retail jumped +5.22 % YoY in September, with two-wheelers and passenger vehicles playing the hero roles, while commercial vehicles and tractors provided steady supporting acts. Only construction equipment had a rain-soaked cameo.
📊 September 2025 Retail Snapshot
- Overall Retail: +5.22 % YoY
- 2W: +6.5 % | PV: +5.8 % | Trac: +3.6 % | CV: +2.6 %
- 3W: –7.2 % | CE: –19 %
- PV inventory sits at ~60 days, a clear sign dealers are polishing their floors for the grand festive finale.
“The first 21 days were like a warm-up lap,” quipped Sai Giridhar, Vice President, FADA. “Then Navratri and GST 2.0 hit the accelerator together. Customers flooded in, deliveries spiked, and the month crossed the finish line with a solid 5 %+ gain. It was like watching a T20 match turn in the last over.”
✨ Navratri 2025: ‘Bachat Utsav’ Breaks Records
If September was a warm-up, Navratri was a full-blown concert. Overall retail soared 34 % YoY, making it the highest festive growth ever recorded. Every major segment joined the party:
- 🏍 2W: +36 % — thanks to affordable prices, festive offers, and pent-up demand finally being unleashed.
- 🚗 PV: +34.8 % — new buyers and upgraders seized the GST 2.0 moment to climb variant ladders.
- 🚜 Tractors: +18.7 % — rural strength held strong despite uneven monsoons.
- 🛻 CV: +14.8 % — a sign of renewed fleet confidence.
- 🛺 3W: +24.5 % — urban mobility made a festive comeback.
- 🏗 CE: –18 % — monsoon said, “Not this time, folks.”
“This Navratri wasn’t just a festival for buyers — it was a festival for every dealership floor, every salesperson, every coffee machine that didn’t get a break,” said Giridhar with a laugh. “GST 2.0 arrived like a superhero cameo, and the industry responded with ‘Never Seen Before’ footfalls.”
🌤 Outlook: Dhanteras + Deepawali = Full House
October is shaping up like the final act of a hit film. Above-normal monsoons, a healthy kharif harvest, steady RBI rates, and the affordability boost of GST 2.0 have aligned like planets for a potentially record-breaking festive season.
Dealers are already reporting a surge in enquiries and bookings, with Dhanteras and Deepawali expected to deliver all-time highs across 2W, PV and CV segments. If logistics play along, this could be the best festive retail season in India’s automotive history.
📝 Dealer Pulse Check
- Liquidity: 56 % Good | 34 % Neutral | 10 % Bad
- Sentiment: 71 % Good | 23 % Neutral | 6 % Bad
- October Expectations: 63 % expect growth
- Next 3 Months: 67 % expect growth — because when policy, weather, and festive vibes align, optimism sells faster than SUVs on Dhanteras.
With GST 2.0 setting the stage, Navratri breaking records, and Deepawali waiting in the wings, India’s auto retail sector is cruising into a golden festive phase. Dealers are stocked, buyers are motivated, and the festive lights aren’t the only things shining bright this October.
| Segment | YoY Growth | Key Drivers |
| 2W | +36 % | GST cuts, festive offers, pent-up demand |
| 3W | +24.5 % | Urban mobility revival |
| PV | +34.8 % | Affordability & upgrade buying |
| CV | +14.8 % | Financing & infra optimism |
| Trac | +18.7 % | Rural sentiment |
| CE | –18 % | Heavy rains slowed construction activities |
All India Vehicle Retail Data for YTD FY’26 (Apr’25 to Sep’25)
| CATEGORY | YTD FY’26 | YTD FY’25 | Growth % | ||||
| 2W | 88,37,140 | 85,73,683 | 3.07% | ||||
| 3W | 6,18,225 | 5,95,276 | 3.86% | ||||
| CV | 4,60,475 | 4,48,986 | 2.56% | ||||
| CE | 32,893 | 34,784 | -5.44% | ||||
| PV | 19,50,586 | 18,81,497 | 3.67% | ||||
| TRAC | 4,48,987 | 4,05,664 | 10.68% | ||||
| Total | 1,23,48,306 | 1,19,39,890 | 3.42% |
All India Vehicle Retail Data for Sep’25
| CATEGORY | Sep’25 | Aug’25 | Sep’24 | MoM% | YoY% |
| 2W | 12,87,735 | 13,73,675 | 12,08,996 | -6.26% | 6.51% |
| 3W | 98,866 | 1,03,105 | 1,06,534 | -4.11% | -7.20% |
| E-RICKSHAW(P) | 34,083 | 36,969 | 44,044 | -7.81% | -22.62% |
| E-RICKSHAW WITH CART (G) | 6,031 | 6,213 | 4,570 | -2.93% | 31.97% |
| THREE-WHEELER (GOODS) | 9,569 | 9,697 | 9,116 | -1.32% | 4.97% |
| THREE-WHEELER (PASSENGER) | 49,045 | 50,100 | 48,717 | -2.11% | 0.67% |
| THREE-WHEELER (PERSONAL) | 138 | 126 | 87 | 9.52% | 58.62% |
| PV | 2,99,369 | 3,23,256 | 2,82,945 | -7.39% | 5.80% |
| TRAC | 64,785 | 85,215 | 62,527 | -23.97% | 3.61% |
| CE | 4,458 | 3,704 | 5,504 | 20.36% | -19.00% |
| CV | 72,124 | 75,592 | 70,254 | -4.59% | 2.66% |
| LCV | 44,392 | 46,156 | 41,869 | -3.82% | 6.03% |
| MCV | 6,257 | 6,970 | 5,604 | -10.23% | 11.65% |
| HCV | 21,410 | 22,412 | 22,694 | -4.47% | -5.66% |
| Others | 65 | 54 | 87 | 20.37% | -25.29% |
| Total | 18,27,337 | 19,64,547 | 17,36,760 | -6.98% | 5.22% |
Source: FADA Research
| All India Retail – Navratri Period | |||
| CATEGORY | Navratri’25 | Navratri’24 | YoY % |
| 2W | 8,35,364 | 6,14,460 | 35.95% |
| 3W | 46,204 | 37,097 | 24.55% |
| CV | 33,856 | 29,481 | 14.84% |
| CE | 2,163 | 2,643 | -18.16% |
| PV | 2,17,744 | 1,61,443 | 34.87% |
| TRAC | 21,604 | 18,203 | 18.68% |
| Total | 11,56,935 | 8,63,327 | 34.01% |
Source: FADA Research
Chart showing Fuel Wise Vehicle Retail Market Share for Sep’25
| Two-Wheeler | Sep’25 | Aug’25 | Sep’24 | Commercial Vehicle | Sep’25 | Aug’25 | Sep’24 | |
| PETROL/ETHANOL | 91.71% | 92.15% | 92.10% | Diesel | 81.83% | 81.12% | 82.05% | |
| EV | 8.093% | 7.60% | 7.49% | CNG/LPG | 11.81% | 12.52% | 11.26% | |
| CNG/LPG | 0.19% | 0.25% | 0.41% | PETROL/ETHANOL | 4.11% | 4.26% | 5.42% | |
| Total | 100% | 100% | 100% | EV | 2.18% | 2.05% | 1.21% | |
| HYBRID | 0.06% | 0.04% | 0.05% | |||||
| Total | 100% | 100% | 100% | |||||
| Three-Wheeler | Sep’25 | Aug’25 | Sep’24 | Construction Equipment | Sep’25 | Aug’25 | Sep’24 | |
| EV | 61.74% | 61.57% | 59.06% | Diesel | 100% | 99.46% | 99.95% | |
| CNG/LPG | 27.32% | 26.99% | 29.70% | CNG/LPG | 0.0% | 0.03% | 0.02% | |
| DIESEL | 10.51% | 11.15% | 10.48% | PETROL/ETHANOL | 0.0% | 0.05% | 0.04% | |
| PETROL/ETHANOL | 0.43% | 0.29% | 0.76% | EV | 0.0% | 0.46% | 0.00% | |
| Total | 100% | 100% | 100% | Total | 100% | 100% | 100% | |
| Passenger Vehicle | Sep’25 | Aug’25 | Sep’24 | Tractor | Sep’25 | Aug’25 | Sep’24 | |
| PETROL/ETHANOL | 48.19% | 46.89% | 50.75% | Diesel | 99.93% | 99.99% | 99.99% | |
| Diesel | 17.42% | 18.13% | 18.90% | PETROL/ETHANOL | 0.00% | 0.00% | 0.01% | |
| CNG/LPG | 21.95% | 21.47% | 18.71% | Total | 100% | 100% | 100% | |
| HYBRID | 7.31% | 8.13% | 9.46% | |||||
| EV | 5.12% | 5.38% | 2.19% | |||||
| Total | 100% | 100% | 100% |
Source: FADA Research
All India Vehicle Retail Strength YoY and MOM comparison for Sep’25.
| Category | MoM% | YoY% | Category | MoM% | YoY% |
| 2W | CV | ||||
| Urban | -6.07% | 6.66% | Urban | -4.17% | 5.11% |
| Rural | -6.42% | 6.39% | Rural | -5.04% | 0.08% |
| Total | -6.26% | 6.51% | Total | -4.59% | 2.66% |
| 3W | CE | ||||
| Urban | -2.17% | -5.96% | Urban | 18.77% | -12.37% |
| Rural | -5.76% | -8.26% | Rural | 21.64% | -23.55% |
| Total | -4.11% | -7.20% | Total | 20.36% | -19.00% |
| PV | TRAC | ||||
| Urban | -10.17% | 2.58% | Urban | -25.17% | 17.59% |
| Rural | -2.86% | 11.06% | Rural | -23.69% | 0.82% |
| Total | -7.39% | 5.80% | Total | -23.97% | 3.61% |
| Total | |||||
| Urban | -6.95% | 5.08% | |||
| Rural | -7.02% | 5.34% | |||
| Total | -6.98% | 5.22% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
- Commercial Vehicle is subdivided in the following manner
- LCV – Light Commercial Vehicle (incl. Passenger & Goods Vehicle)
- MCV – Medium Commercial Vehicle (incl. Passenger & Goods Vehicle)
- HCV – Heavy Commercial Vehicle (incl. Passenger & Goods Vehicle)
- Others – Construction Equipment Vehicles and others
- 3-Wheeler is sub-divided in the following manner
- E-Rickshaw – Passenger
- E-Rickshaw – Goods
- 3-Wheeler – Goods
- 3-Wheeler – Passenger
- 3-Wheeler – Personal
- Period Considered for Navaratri – From 1st Navratri till Dussehra
- Navratri’25 – 22nd Sep’25 – 02nd Oct’25
- Navratri’24 – 3rd Oct’24 – 12th Oct’24
OEM wise Market Share Data for Sep’25 (YoY comparison)
| Two-Wheeler OEM | Sep’25 | Market Share (%) Sep’25 | Sep’24 | Market Share (%) Sep’24 |
| HERO MOTOCORP LTD | 3,23,268 | 25.10% | 2,71,820 | 22.48% |
| HONDA MOTORCYCLE AND SCOOTER INDIA (P) LTD | 3,22,614 | 25.05% | 3,34,860 | 27.70% |
| TVS MOTOR COMPANY LTD | 2,46,064 | 19.11% | 2,22,029 | 18.36% |
| BAJAJ AUTO GROUP | 1,37,224 | 10.66% | 1,42,002 | 11.75% |
| BAJAJ AUTO LTD | 1,37,224 | 10.66% | 1,42,002 | 11.75% |
| CHETAK TECHNOLOGY LIMITED | – | 0.00% | – | 0.00% |
| ROYAL-ENFIELD (UNIT OF EICHER LTD) | 77,462 | 6.02% | 58,653 | 4.85% |
| SUZUKI MOTORCYCLE INDIA PVT LTD | 77,342 | 6.01% | 74,699 | 6.18% |
| INDIA YAMAHA MOTOR PVT LTD | 48,099 | 3.74% | 50,265 | 4.16% |
| ATHER ENERGY LTD | 18,141 | 1.41% | 12,925 | 1.07% |
| OLA ELECTRIC TECHNOLOGIES PVT LTD | 13,383 | 1.04% | 24,754 | 2.05% |
| GREAVES ELECTRIC MOBILITY PVT LTD | 4,271 | 0.33% | 2,779 | 0.23% |
| CLASSIC LEGENDS PVT LTD | 2,901 | 0.23% | 2,178 | 0.18% |
| PIAGGIO VEHICLES PVT LTD | 2,530 | 0.20% | 2,624 | 0.22% |
| BGAUSS AUTO PRIVATE LIMITED | 2,271 | 0.18% | 1,237 | 0.10% |
| PUR ENERGY PVT LTD | 1,762 | 0.14% | 277 | 0.02% |
| RIVER MOBILITY PVT LTD | 1,688 | 0.13% | 302 | 0.02% |
| Others Including EV | 8,715 | 0.68% | 7,592 | 0.63% |
| Total | 12,87,735 | 100% | 12,08,996 | 100% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
- Others include OEMs accounting less than 0.1% Market Share.
| Three-Wheeler OEM | Sep’25 | Market Share (%) Sep’25 | Sep’24 | Market Share (%) Sep’24 |
| BAJAJ AUTO LTD | 34,792 | 35.19% | 37,426 | 35.13% |
| MAHINDRA & MAHINDRA LIMITED | 8,861 | 8.96% | 6,718 | 6.31% |
| MAHINDRA LAST MILE MOBILITY LTD | 8,850 | 8.95% | 6,635 | 6.23% |
| MAHINDRA & MAHINDRA LIMITED | 11 | 0.01% | 83 | 0.08% |
| PIAGGIO VEHICLES PVT LTD | 5,803 | 5.87% | 7,780 | 7.30% |
| TVS MOTOR COMPANY LTD | 4,317 | 4.37% | 2,011 | 1.89% |
| YC ELECTRIC VEHICLE | 3,209 | 3.25% | 3,827 | 3.59% |
| ATUL AUTO LTD | 2,358 | 2.39% | 2,181 | 2.05% |
| SAERA ELECTRIC AUTO PVT LTD | 1,627 | 1.65% | 2,515 | 2.36% |
| DILLI ELECTRIC AUTO PVT LTD | 1,535 | 1.55% | 2,097 | 1.97% |
| Others including EV | 36,364 | 36.78% | 41,979 | 39.40% |
| Total | 98,866 | 100% | 1,06,534 | 100% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
- Others include OEMs accounting less than 1% Market Share.
| Commercial Vehicle OEM | Sep’25 | Market Share (%) Sep’25 | Sep’24 | Market Share (%) Sep’24 |
| TATA MOTORS LTD | 23,827 | 33.04% | 24,899 | 35.44% |
| MAHINDRA & MAHINDRA LIMITED | 21,126 | 29.29% | 18,654 | 26.55% |
| MAHINDRA & MAHINDRA LIMITED | 19,647 | 27.24% | 17,165 | 24.43% |
| MAHINDRA LAST MILE MOBILITY LTD | 1,479 | 2.05% | 1,489 | 2.12% |
| ASHOK LEYLAND LTD | 13,273 | 18.40% | 12,648 | 18.00% |
| ASHOK LEYLAND LTD | 13,113 | 18.18% | 12,564 | 17.88% |
| SWITCH MOBILITY AUTOMOTIVE LTD | 160 | 0.22% | 84 | 0.12% |
| VE COMMERCIAL VEHICLES LTD | 6,355 | 8.81% | 6,063 | 8.63% |
| VE COMMERCIAL VEHICLES LTD | 6,301 | 8.74% | 6,020 | 8.57% |
| VE COMMERCIAL VEHICLES LTD (VOLVO BUSES DIVISION) | 54 | 0.07% | 43 | 0.06% |
| MARUTI SUZUKI INDIA LTD | 3,277 | 4.54% | 3,464 | 4.93% |
| FORCE MOTORS LIMITED | 1,492 | 2.07% | 1,341 | 1.91% |
| DAIMLER INDIA COMMERCIAL VEHICLES PVT. LTD | 1,228 | 1.70% | 1,516 | 2.16% |
| SML ISUZU LTD | 844 | 1.17% | 1,054 | 1.50% |
| Others | 702 | 0.97% | 615 | 0.88% |
| Total | 72,124 | 100.00% | 70,254 | 100.00% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
- Others include OEMs accounting less than 1% Market Share.
| Construction Equipment OEM | Sep’25 | Market Share (%) Sep’25 | Sep’24 | Market Share (%) Sep’24 |
| JCB INDIA LIMITED | 2,554 | 57.29% | 2,876 | 52.25% |
| ACTION CONSTRUCTION EQUIPMENT LTD. | 441 | 9.89% | 583 | 10.59% |
| ESCORTS KUBOTA LIMITED (CONSTRUCTION EQUIPMENT) | 307 | 6.89% | 370 | 6.72% |
| AJAX ENGINEERING LTD | 236 | 5.29% | 285 | 5.18% |
| ALL TERRAIN CRANE | 126 | 2.83% | 74 | 1.34% |
| BULL MACHINES PVT LTD | 89 | 2.00% | 106 | 1.93% |
| CASE NEW HOLLAND CONSTRUCTION EQUIPMENT(I) PVT LTD | 87 | 1.95% | 129 | 2.34% |
| TATA MOTORS LTD | 86 | 1.93% | 157 | 2.85% |
| CATERPILLAR INDIA PRIVATE LIMITED | 85 | 1.91% | 177 | 3.22% |
| Others | 447 | 10.03% | 747 | 13.57% |
| Total | 4,458 | 100.00% | 5,504 | 100.00% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
- Others include OEMs accounting less than 1% Market Share.
| PV OEM | Sep’25 | Market Share (%) Sep’25 | Sep’24 | Market Share (%) Sep’24 |
| MARUTI SUZUKI INDIA LTD | 1,23,242 | 41.17% | 1,15,530 | 40.83% |
| TATA MOTORS LTD | 41,151 | 13.75% | 32,586 | 11.52% |
| MAHINDRA & MAHINDRA LIMITED | 37,659 | 12.58% | 35,863 | 12.67% |
| HYUNDAI MOTOR INDIA LTD | 35,812 | 11.96% | 38,833 | 13.72% |
| TOYOTA KIRLOSKAR MOTOR PVT LTD | 20,303 | 6.78% | 20,792 | 7.35% |
| KIA INDIA PRIVATE LIMITED | 16,727 | 5.59% | 16,062 | 5.68% |
| SKODA AUTO VOLKSWAGEN GROUP | 6,510 | 2.17% | 5,460 | 1.93% |
| SKODA AUTO VOLKSWAGEN INDIA PVT LTD | 6,453 | 2.16% | 5,411 | 1.91% |
| VOLKSWAGEN AG/INDIA PVT. LTD. | 28 | 0.01% | – | 0.00% |
| AUDI AG | 23 | 0.01% | 41 | 0.01% |
| SKODA AUTO INDIA/AS PVT LTD | 6 | 0.00% | 8 | 0.00% |
| JSW MG MOTOR INDIA PVT LTD | 4,729 | 1.58% | 3,069 | 1.08% |
| HONDA CARS INDIA LTD | 3,340 | 1.12% | 4,029 | 1.42% |
| RENAULT INDIA PVT LTD | 2,517 | 0.84% | 2,741 | 0.97% |
| NISSAN MOTOR INDIA PVT LTD | 1,319 | 0.44% | 2,171 | 0.77% |
| BMW INDIA PVT LTD | 1,209 | 0.40% | 1,086 | 0.38% |
| MERCEDES -BENZ GROUP | 1,182 | 0.39% | 1,377 | 0.49% |
| MERCEDES-BENZ INDIA PVT LTD | 1,055 | 0.35% | 1,233 | 0.44% |
| MERCEDES -BENZ AG | 94 | 0.03% | 135 | 0.05% |
| DAIMLER AG | 33 | 0.01% | 9 | 0.00% |
| FORCE MOTORS LIMITED | 598 | 0.20% | 555 | 0.20% |
| BYD INDIA PRIVATE LIMITED | 547 | 0.18% | 176 | 0.06% |
| JAGUAR LAND ROVER INDIA LIMITED | 475 | 0.16% | 487 | 0.17% |
| PCA AUTOMOBILES INDIA PVT LTD | 372 | 0.12% | 677 | 0.24% |
| Others | 1,677 | 0.56% | 1,451 | 0.51% |
| Total | 2,99,369 | 100% | 2,82,945 | 100% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
| Tractor OEM | Sep’25 | Market Share (%) Sep’25 | Sep’24 | Market Share (%) Sep’24 |
| MAHINDRA & MAHINDRA LIMITED (TRACTOR) | 15,515 | 23.95% | 14,767 | 23.62% |
| MAHINDRA & MAHINDRA LIMITED (SWARAJ DIVISION) | 11,559 | 17.84% | 11,018 | 17.62% |
| TAFE LIMITED | 7,943 | 12.26% | 7,287 | 11.65% |
| INTERNATIONAL TRACTORS LIMITED | 7,756 | 11.97% | 8,114 | 12.98% |
| ESCORTS KUBOTA LIMITED (AGRI MACHINERY GROUP) | 6,692 | 10.33% | 6,314 | 10.10% |
| JOHN DEERE INDIA PVT LTD (TRACTOR DEVISION) | 4,814 | 7.43% | 4,815 | 7.70% |
| EICHER TRACTORS | 3,851 | 5.94% | 3,806 | 6.09% |
| CNH INDUSTRIAL (INDIA) PVT LTD | 3,140 | 4.85% | 2,520 | 4.03% |
| Others | 3,515 | 5.43% | 3,886 | 6.21% |
| Total | 64,785 | 100% | 62,527 | 100% |
Source: FADA Research
Disclaimer:
- The above numbers do not have figures from TS.
- Vehicle Retail Data has been collated as on 04.10.25 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,392 out of 1,458 RTOs.
- Others include OEMs accounting less than 1% Market Share.
