Gaydon, UK – From the Nürburgring to nursery runs, Aston Martin is ensuring performance parenting doesn’t skip a beat. The British marque, famed for sculpted elegance and roaring V12s, has teamed up with luxury stroller brand egg to launch the bespoke Aston Martin egg3 collection – proving that even baby’s first ride can carry supercar credentials.
Luxury on Four (Small) Wheels
Much like the DBX brought Aston Martin DNA to family SUVs, the egg3 collaboration now extends that signature craftsmanship, performance, and design into the world of strollers. Expect suspension, silhouette, and stitching worthy of a Bond chase scene—only this time with a milk bottle in the cupholder.
“This collaboration with egg represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers’ lives,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “The Aston Martin egg3 isn’t just a stroller but is bringing our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle.”
From Pit Lane to Playground
Founded in 1999, BabyStyle’s egg brand has long been described as “the Aston Martin of strollers.” Now, the metaphor has parked itself in reality. Andy Crane, Founder of BabyStyle, said: “Our retailers and parents have often described the egg as the Aston Martin of the stroller world – so in many ways, this partnership feels like a natural evolution.”
Automotive cues are everywhere. Honeycomb-detailed wheels borrow inspiration from Aston Martin’s Valour and Victor models, while the quilted interiors echo the DBX707’s leather-clad cockpit. Even the central hub features design nods to Aston’s rotary controls—ideal for parents who want their stroller to feel like a dashboard.
Colourways Worthy of a Configurator
Available from Q4 2025, with pre-orders starting September, the stroller will come in three distinct editions:
- Iconic Green with racing lime highlights – because babies deserve track-day spec.
- Two heritage herringbone greys – refined nods to vintage Aston interiors, including Bitter Chocolate leather and Magneto Bronze trims for the stroller equivalent of bespoke Q Division tailoring.
Every piece, from genuine Aston Martin leather to silicone logos, has been crafted with the same attention to detail as the brand’s grand tourers.
Debut at Cologne, Not Goodwood
The Aston Martin egg3 collection makes its global debut at the Kind + Jugend Trade Fair in Cologne (9–11 September 2025). While it may not post a Nürburgring lap time, it does promise a smooth ride through shopping malls, park trails, and the occasional grandparents’ driveway.
With Aston Martin now covering everything from hypercars to highchairs, one thing is certain: the family school run just got a whole lot more stylish.
