Deutsche Motoren Expands Presence with Immersive and Digitally-Enhanced Dealership Concept
Delhi – BMW Group India has expanded its footprint in the luxury automotive market with the launch of Deutsche Motoren’s cutting-edge Retail.Next showroom in Central Delhi. Strategically located at Plot No. B-5/7, Safdarjung Enclave, Africa Avenue Road, this modern dealership reflects BMW’s commitment to redefining customer experiences through immersive design and digital innovation.
The new facility is spearheaded by Yadur Kapur, Dealer Principal at Deutsche Motoren. This launch further cements Deutsche Motoren’s robust presence in India, where it operates six sales and three service facilities across Delhi and Bengaluru.
A New Era in Luxury Retail
BMW’s innovative Retail.Next concept is poised to revolutionize the automotive retail landscape. By combining contemporary architecture, appealing design, and integrated digitalization, BMW aims to deliver a seamless and engaging customer journey.
Vikram Pawah, President and CEO, BMW Group India, highlighted the strategic significance of Delhi for this initiative:
“The inauguration of the new Deutsche Motoren Retail.Next showroom in Delhi marks a pivotal step in our vision for the future of luxury automotive retail in India. As a key market, Delhi embodies innovation and exclusivity, making it the perfect location to introduce our progressive Retail.Next concept. By integrating cutting-edge digital engagement with a sophisticated physical space, we are redefining the dealership experience to be more immersive, seamless, and customer-centric. This milestone reflects our commitment to shaping the future of luxury retail, and we appreciate our strong partnership with Deutsche Motoren in driving this transformation forward.”
Customer-Centric Innovation
The Retail.Next showroom’s design prioritizes customer engagement and satisfaction. Featuring open spaces with minimalist interiors, visitors can explore vehicles intuitively while benefiting from interactive digital interfaces. These tools allow prospective buyers to explore vehicle features, customize preferences, and receive tailored recommendations.
To enhance personalization, the showroom includes dedicated zones for private consultations and exclusive vehicle handovers. The luxurious handover lounge ensures that customers’ car delivery experience is memorable and seamless.
A Fusion of Design and Technology
The sprawling 5,835 sq.ft. facility displays six BMW models, including selections from the BMW M, BMW i, and BMW portfolios. An exclusive lifestyle and accessories zone offers a curated selection of BMW merchandise.
Deutsche Motoren has strategically positioned consultation areas throughout the showroom, creating a welcoming “living room” atmosphere. This relaxed environment allows clients to engage with Personal Service Advisors (PSAs) and BMW Geniuses equipped with advanced digital sales tools.
Furthermore, BMW’s state-of-the-art BEVScape tool enhances the electric vehicle buying experience. This interactive digital platform offers comprehensive insights on EV ownership, helping buyers make informed decisions with confidence.
A Commitment to Excellence
Yadur Kapur emphasized the showroom’s significance:
“Our enduring partnership with BMW Group India is a testament to our shared commitment to excellence and innovation. The success we have witnessed in the Delhi and Bengaluru markets underscores this strong collaboration. With the launch of our new Retail.Next showroom in Delhi, we are elevating the luxury automotive retail experience, setting new benchmarks in customer service and engagement.”
BMW’s latest showroom reaffirms the brand’s dedication to innovation, customer satisfaction, and luxury experiences, promising Delhi’s discerning automobile enthusiasts a retail experience like no other.
