“Three for Me” Program Ensures Premium Ownership at Accessible EMI Rates
Pune: Mahindra has unveiled pricing for the flagship variants of its Electric Origin SUVs, the BE 6 Pack Three and XEV 9e Pack Three, marking a bold stride in democratising premium EV technology. As part of its “Unlimit India Tech Day” announcements, the company aims to redefine accessibility in the luxury EV space.
- BE 6 Pack Three: ₹26.9 Lakh, EMI starting at ₹39,224.
- XEV 9e Pack Three: ₹30.5 Lakh, EMI starting at ₹45,450.
- Bookings open February 14, 2025; phased test drives from January 14, 2025.
This groundbreaking strategy includes Mahindra’s innovative “Three for Me” finance program, which aligns Pack Three ownership costs with entry-level variants, thanks to a balloon payment structure after six years.
A Leap Towards Mainstream Luxury EVs
Veejay Nakra, President, Automotive Sector, Mahindra & Mahindra Ltd., emphasised the company’s vision:
“Our Electric Origin SUVs have redefined what premium EVs stand for. With the ‘Three for Me’ program, we ensure affordability without compromising on luxury. Delivering over 500 km of real-world range, these SUVs set new benchmarks in performance and design.”
The flagship Pack Three variants boast 79 kWh batteries, delivering certified ranges of 683 km for the BE 6 and 656 km for the XEV 9e, ensuring drivers are free from range anxiety. The powerful 210 kW motor accelerates both vehicles to 100 km/h in under 7 seconds, complemented by cutting-edge fast-charging technology (20-80% in under 20 minutes).
Technological Mastery with MAIA
At the heart of these models lies Mahindra’s proprietary MAIA architecture, powered by the Qualcomm Snapdragon 8295. Capable of performing 50 trillion operations per second, it ensures seamless connectivity, real-time updates, and lightning-fast processing for a truly future-ready driving experience.
Pack Three Highlights
- Wide Cinemascope Display (110.08 cm) in XEV 9e.
- Race-Ready Digital Cockpit in BE 6.
- VisionX AR-HUD for augmented reality guidance.
- Infinity Roof and customisable ambient lighting.
- 16-Speaker Harman Kardon Audio System with Dolby Atmos.
- ADAS Level 2+ with multi-mode driving capabilities.
- Secure360: Advanced surveillance with live view and recording.
- EyeDentity Monitoring System: Tracks fatigue and doubles as a selfie/video camera.
Exclusive Bookings and Test Drives
Pack Three variants will be the first to hit the market, with test drives starting January 14, 2025, and bookings opening on Valentine’s Day, February 14, 2025. Deliveries are expected to roll out in early March 2025.
With its bold pricing strategy and a focus on technology-rich offerings, Mahindra is poised to lead India’s premium EV segment while ensuring sustainability and innovation remain at the forefront.
| Model | Battery | Ex Showroom Price | Special EMI Scheme | ||||
| BE 6 Pack Three | 79 kWh | ₹ 26.9 Lakh* | ₹ 39 224 /month ^ | ||||
| XEV 9e Pack Three | 79 kWh | ₹ 30.5 Lakh* | ₹ 45 450 /month ^^ |
^with a down payment of up to 15.5% and balloon payment of ₹ 4.65 Lakh at the end of 6 years
^^ with a down payment of up to 15.5% and balloon payment of ₹ 4.35 Lakh at the end of 6 years
| Key Milestones | Dates | ||
| Add Your Preference | 7th January 2025 | ||
| Test Drive Phase 1: 6 Cities | 14th January 2025 | ||
| Test Drive Phase 2: 15 Cities | 24th January 2025 | ||
| Test Drive Phase 3: 45 Cities | 7th February 2025 | ||
| Bookings Open (Pack Three) | 14th February 2025 | ||
| Delivery | Early March 2025 |
