Mumbai – Volkswagen India is bringing in the festive season with a bang, launching the much-anticipated Volksfest 2024, an annual event that promises customers exciting offers, exclusive experiences, and a chance to celebrate with their favorite Volkswagen vehicles. The event kicks off on September 14th and will run through October 31st, across Volkswagen dealerships and premium malls throughout India.
Volksfest 2024 offers customers the opportunity to explore the full Volkswagen range, including the popular Taigun, Virtus, and Tiguan models. Along with the test drive and booking experience, customers can unlock a variety of benefits, including attractive deals on add-on warranties, service value packages, and value-added services.
For the first time, Volkswagen is expanding its reach by hosting exclusive engagement zones in premium malls across key cities in India. These zones will feature fun-filled activities, live product demonstrations, and competitions with exciting giveaways. Volkswagen owners visiting these malls will enjoy free parking and valet services as part of the brand’s commitment to enhancing the festive experience.
A highlight of this year’s Volksfest is the innovative “Trust Drive” concept. This unique test drive experience invites prospective buyers to get behind the wheel of their favorite Volkswagen model, experiencing firsthand the safety, confidence, and precision engineering that define the brand.
Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, emphasized the significance of the event: “Volksfest is our way of celebrating the festive season with our customers. Each year, we aim to make it bigger and more special by offering unique benefits and engagement opportunities. This year, we are bringing Volkswagen closer to our customers with exclusive events in premium malls across the country, allowing them to experience the safety, strength, and joy that come with driving a Volkswagen.”
Volkswagen is also catering to regional festivities, as seen with the launch of special Onam editions of the Virtus and Taigun models in Kerala. This initiative received a remarkable response, highlighted by mega deliveries across the state’s dealerships. The brand aims to be an integral part of its customers’ celebrations and milestones, offering festive-season incentives on after-sales services, such as extended warranties and service value packages.
Volksfest 2024 is set to be a celebration for new and existing customers alike, combining festive joy with exclusive offers and memorable experiences across India.
