Gurugram, India — BMW Group India has unveiled its cutting-edge Retail.Next dealership concept at Bird Automotive in Gurugram, marking a significant transformation in luxury automotive retail. Designed to harmonize world-class design with advanced digital tools, this revolutionary approach brings BMW, MINI, and BMW Motorrad under one roof, redefining the automotive buying and service experience for Indian customers.
The Retail.Next initiative, which involves an investment of INR 365.6 crores over 36 months across 33 cities, integrates modernized layouts, innovative technologies, and customer-centric processes to create a seamless blend of physical and digital interactions, or “phygital” experiences. With a focus on customer satisfaction and brand immersion, this facility promises to transform how luxury vehicles are showcased, purchased, and serviced in India.
A Futuristic Customer Experience
BMW Group India’s Retail.Next showrooms are designed to go beyond traditional dealerships, offering customers an immersive experience where they can explore, customize, and engage with the brand in an entirely new way. Gone are the conventional reception counters; instead, visitors are greeted at welcoming stations that break down physical barriers and offer a more personalized and approachable interaction with staff.
“At BMW Group India, we are changing the game by redefining the luxury experience,” said Vikram Pawah, President and CEO of BMW Group India. “Retail.Next is not just about elevating our dealerships—it’s about transforming the way we interact with our customers. We are fusing cutting-edge design with the latest digital innovations to create spaces that are aesthetically stunning and deeply customer-centric.”
The Gurugram showroom, spread over 8,690 sq. ft., elegantly showcases an array of luxury vehicles, including BMW and MINI models. The open layout and minimalist design create an intuitive flow, while integrated digital interfaces allow customers to explore vehicle features, customize their preferences, and receive tailored recommendations. Key features include private consultation areas, a stylish hospitality lounge, and a fully accessorized highlight car that creates a ‘Wow-Effect’ at the dealership.
Luxury Beyond the Showroom Floor
Retail.Next doesn’t stop at aesthetics—it also offers innovative digital tools and personalized services to enhance customer interactions. Sales consultants and BMW Geniuses are equipped with cutting-edge tools to provide detailed insights into product features, financing options, and aftersales services. The unique lounge atmosphere ensures that every consultation feels relaxed and intimate, whether customers are exploring new models, discussing financing, or preparing for test drives.
For electric vehicle (EV) enthusiasts, the showroom is equipped with AC/DC Fast-Charging stations, ensuring a forward-thinking approach to sustainability.
A New Chapter for Bird Automotive
As the first Retail.Next facility in India, Bird Automotive’s dealership in Gurugram stands as a beacon of BMW Group’s vision for the future of automotive retail. “Our partnership with BMW Group India has grown and flourished over the years, and today, we are setting new benchmarks in luxury automotive retailing,” said Gaurav Bhatia, Dealer Principal at Bird Automotive. “This dealership is more than just a showroom—it’s a complete reimagining of the customer journey, from discovery to delivery.”
The facility’s sleek, ultra-modern design spans two floors, featuring a dedicated vehicle handover lounge to ensure that each car delivery is a memorable event. In addition to offering BMW and MINI models, the showroom houses a comprehensive lifestyle and accessories zone, further enhancing the luxury experience.
With the launch of Retail.Next in Gurugram, BMW Group India is poised to elevate the luxury automotive market, setting a new standard for customer experience, design innovation, and digital integration in the industry.
