Gurugram: Hyundai Motor India Limited (HMIL) has unveiled a new AI-led brand film to commemorate its 30-year journey in India, celebrating three decades built around the themes of trust, pride and progress.
The film presents Hyundai’s evolution in India through the imaginative perspective of a young child, using artificial intelligence to recreate key moments from the company’s product journey. It traces the brand’s path from early models such as the Santro, Accent, Verna, i10 and i20 to more recent nameplates including the Creta, Venue and Alcazar.
The film also highlights Hyundai’s transition towards advanced mobility, featuring products such as the Ioniq 5 and Creta Electric. In other words, Hyundai’s story moves from the family hatchback era to the electric future — with AI doing the time travel, minus the usual traffic.
According to the company, the film is not only a celebration of its products but also of the values that have shaped its relationship with Indian customers over the past three decades. HMIL said the film reflects trust earned through customer-centricity, pride in contributing to India’s growth story and progress driven by innovation and technological advancement.
Commenting on the launch of the new fully AI-led product film, Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, “As we celebrate three decades of our journey in India, this brand film made with AI allowed us to do something special – to revisit and recreate defining moments from our past in a way that feels fresh and immersive. From our earliest products to our latest innovations, AI helped us reimagine our journey through the eyes of a child, blending nostalgia with a forward-looking perspective. This reflects not just where we have come from, but also how we continue to innovate in the way we connect with our customers.”
The company said the film underlines Hyundai’s evolving approach to storytelling, using technology to make its legacy visually engaging and emotionally resonant.
Over the past 30 years, Hyundai Motor India has become one of the country’s prominent mobility brands, with a portfolio that has influenced several segments of the Indian automotive market. The company has also positioned itself around manufacturing, customer-centricity and technological advancement as it continues to expand its role in India’s mobility landscape.
For Hyundai, the AI film serves as both a look back and a signal of intent. As the Indian automotive industry moves toward electrification, connected technologies and new forms of mobility, the company’s 30-year milestone reflects not just how far it has travelled, but how much road still lies ahead.
