In a move that blends global stardom with handcrafted luxury, Priyanka Chopra Jonas has officially been unveiled as the newest global brand ambassador for Bentley Motors. And let’s just say—this isn’t your typical celebrity-car pairing; it’s more like a perfectly tailored couture outfit meeting a hand-built grand tourer.
Announced from Crewe on April 10, 2026, Bentley’s latest campaign introduces Priyanka in a refreshingly intimate and cinematic avatar. Shot by co-creative director Greg Williams, the campaign marks a new storytelling direction for the iconic British marque—less showroom shine, more soul.
The campaign film, set to release soon, takes a documentary-style approach, capturing candid moments between Priyanka and Greg. Filmed at Sony Studios in Los Angeles, it offers a glimpse into her creative world—complete with subtle appearances from the elegant Bentley Continental GT, because even in the background, Bentley prefers to steal the spotlight… politely.
Priyanka, who has spent nearly 25 years conquering global entertainment—from Bollywood to Hollywood—brings more than just star power. As a producer, entrepreneur, and a UNICEF Goodwill Ambassador, she adds depth, purpose, and a global voice to Bentley’s evolving identity.
Speaking about the collaboration, Priyanka highlighted her admiration for Bentley’s craftsmanship, noting how the brand’s attention to detail mirrors her own creative process. In simpler terms: whether it’s a film scene or a luxury car, perfection is non-negotiable.
Bentley’s Marketing Director Ben Whattam echoed this sentiment, emphasizing that Priyanka’s authenticity and global perspective align seamlessly with the brand’s vision. The campaign’s relaxed, conversational tone is a deliberate shift—less “look at the car,” more “feel the story.”
Interestingly, Priyanka now joins a growing lineup of global ambassadors, including co-creative talents like Mai Ikuzawa, as Bentley continues to redefine luxury for a new generation—one that values individuality as much as horsepower.
And while Bentley cars are known for their whisper-quiet cabins, this collaboration is making quite a loud statement: luxury today isn’t just about what you drive, but who you are when you arrive.
Because if there’s one thing this campaign proves, it’s this—when Priyanka Chopra Jonas steps in, even a Bentley gets a little more glamorous.
